Author: Guy Alvarez

Brand loyalty is the ultimate goal for any business—and law firms are no exception. It’s not just about keeping clients; it’s about turning them into advocates who recommend your firm to others and return whenever they need legal help. From my experience working with law firm’s on digital marketing strategies, I’ve seen how cultivating brand […]

Marketing evolves so quickly in the Internet age that sometimes businesses, and even marketers themselves, have trouble keeping up. While some take advantage of cutting edge concepts and technology, others hold firm to old ideas that still seem to work, but could actually be hindering results. One of the key marketing metrics that every law […]

In the age of digitalization and artificial intelligence, marketing automation has been developed to effectively facilitate marketing processes. Encompassing a wide range of tools that save both time and resources, these automation tools free law firms to focus on their overall marketing strategy. Yet while many big firms have begun using marketing automation software, others […]

All too often we see law firms aren’t able to reach their full potential with marketing. However, they’ve exhausted their resources and the team’s bandwidth. This is when you know it’s time to bring in a marketing agency. However, many law firms are hesitant to jump to this conclusion because they don’t see the value […]

SMART goals are the key to creating achievable and measurable objectives, whether in your personal or professional life. What are SMART goals? How can you better use them to reach your desired results? In this post, we are covering how law firms can manage their marketing goals using the SMART methodology. A Refresher: What are […]

With video making up over 65% of all internet traffic, it’s no surprise that Google Ads has introduced AI video enhancements to streamline the process for marketers. For law firms running PPC campaigns, these AI-powered tools can save time, reduce costs, and help optimize video ads more effectively. In this blog post, we will walk […]

How much does your law firm rely on Instagram? If you’ve been paying high acquisition costs using the platform, you might want to reconsider. There are ways to grow and engage your Instagram following without simply paying for more ads. In this post, we are covering how to convert your Instagram followers into potential clients.  1. […]

One powerful way for law firms to establish thought leadership is through video blogs, often referred to as vlogs. These videos not only showcase your expertise but also help you connect with a broader audience. In this blog post, we’ll explore the importance of video blogs for lawyers, the various types of thought leadership videos, […]

In a 2022 video series, Ask Google Bot on YouTube, Google’s Search Advocate John Mueller addressed a common question: does the type of CMS system a company uses impact its SEO? Mueller clarified that CMS is not a ranking factor; Google focuses on how content appears to the user rather than what’s happening on the […]

With the growth of digital marketing, law firms have a myriad of tools at their disposal to attract potential clients. One such powerful tool is Google Local Service Ads (LSAs). In fact, 82% of consumers said they’re more likely to use a local service if it’s advertised on Google. But what makes LSAs particularly effective […]

Law firms and legal marketers are constantly seeking innovative ways to enhance their online presence and connect with potential clients. One platform that has recently gained significant traction in Google search results is Reddit. This blog post explores the rise of Reddit in Google search, its implications for law firms, and how legal professionals can […]

Webinars are a crucial part of business strategy. They serve as a powerful platform to showcase your firm’s competence and generate promising leads. However, holding webinars and briefly marketing them is not enough. Here are some insights to effectively drive more registrants to your upcoming webinars. 1. Expand Your Promotional Timeline The number of webinar […]