Author: Guy Alvarez

LinkedIn is an important platform for creating thought leadership and sharing expertise. Those in the legal field find it especially helpful for building credibility and demonstrating the knowledge that sets them apart. Now you can take that effort even further with thought leader ads. In this post, we’re covering what LinkedIn thought leader ads are […]

With 1.7 billion users today, a growth of 17% from 2022, it’s safe to say TikTok is one of the fastest-growing social media platforms we’ve seen yet. And its unique biteable video format has permeated every level of the social media sphere, causing a huge push for short-form videos, and even influencing Instagram to move […]

AI is everywhere, and Google is no exception. Google Analytics 4 provides data-driven insights that can be utilized daily and can be highly valuable to legal marketers. Features like automated insights, custom insights, and personalized recommendations highlight the power of AI in guiding better marketing. Here’s what legal marketers need to know about Google Analytics […]

Social media is a part of most people’s lives, but few of us truly recognize its power. Marketers are in a rare position to understand how fundamentally social media can impact all of us – but only when used thoughtfully and efficiently.  Chances are you don’t have time to put together daily posts that resonate, […]

When you’re trying to grow a business, the ever-evolving digital landscape can feel overwhelming. With that in mind, we created this refresher on all things digital marketing for your law firm.  What is a Digital Marketing Strategy? A digital marketing strategy involves planning to establish an online presence through digital channels like organic search, social […]

Search engine optimization is as much about what happens off of your website as what happens on it. Most people think of “SEO” as mainly what happens on-page – but off-page is just as important. In this post, we are covering some of the most critical off-page SEO tactics, as well as how to find […]

There are billions of social media users across the globe – so it would seem just being present on the platforms would be enough to reach new people. However, that’s not the case. Simply existing on social won’t do much for you – you need to focus on the ROI of your strategy. One of […]

Threads is the latest hot app, and companies are finding a lot of value in creating a following there. Created by Instagram, Threads is a platform that allows users to share text updates and join public conversations. It’s gotten millions of downloads since its release, and smart legal marketers are looking for ways to make […]

SEO and social media play a vital role in a law firm’s digital marketing strategy.

How much does your professional bio matter? Turns out, quite a bit. When people secure legal services, they are investing in an individual: in their expertise, knowledge, and ability to solve their problems. A good attorney bio validates your legal prowess and helps people get to know you, long before they pick up the phone […]

Account-Based Marketing (ABM) has been a powerful tool in the legal marketing world for a long time. So long, in fact, that we now understand some best practices and also things that tend to go wrong. Often, law firms start out with lofty goals for their ABM program and then aren’t sure of why their […]

In the old days, a lot of legal firms didn’t put enough effort into social media. After all, it’s just for showing photos and silly status updates, right? Now, we know differently – we understand the real value of social media in a comprehensive digital strategy. Now, we know that social media is key for […]