Author: Guy Alvarez

Semantic SEO for Law Firms

In conversation, few things are as irritating as someone arguing the semantics. Some people will drone on about anything without staying on topic or making a point. Fortunately for all of us, regarding SEO, arguing the semantics can be an asset as you strive to...

SEO for Attorneys: The 8 Most Important SEO KPIs to Track

Key performance indicators are essential for the success of a growing marketing program. If you read our previous post, you know that tracking metrics is one of the most important elements of an impactful marketing strategy. Though KPIs are situational and depend on...
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Podcast Episode 167: The Future Is Now for Agile Marketing

Guy, a former practicing lawyer, is the founder and CEO of Good2bSocial. Guy has advised Fortune 100 companies & AmLaw 100 law firms on all aspects of digital marketing. He helps clients develop digital marketing strategies that enhance their thought leadership position and generate qualified leads. Connect with Guy on LinkedIn.