Author: Vondrae McCoy

Google’s latest GA4 update brings a pivotal shift that many law firms utilizing digital advertising can greatly benefit from. The update harmonizes user counts between Google Analytics 4 (GA4) and Google Ads, leading to improved re-marketing capabilities and personalized ad targeting. Google Advertising and GA4: A Synchronized Approach In the previous structure, there could be […]

Each year, the way we work changes and evolves. From ramping up remote work to increasing concerns about privacy on digital platforms, legal marketers have dealt with a lot of transformations. One thing that hasn’t changed, though – and never will – is the need to attract prospects, and then convert them into new clients. […]

In a world where digital presence is paramount, attorneys and law firms can no longer afford to overlook the power of social media marketing. In 2024, social media is not just a platform for sharing life updates or connecting with friends—it’s a crucial business tool that offers unprecedented opportunities for growth and client engagement. At […]

You cannot simply run a digital marketing campaign for your law firm and then leave it alone. You need to pay attention to the results, including return on investment (ROI), to determine whether the campaign was a success. Information related to ROI can also help you figure out whether you should continue running the campaign as-is […]

The integration of artificial intelligence (AI) into content creation has prompted an array of questions and concerns, particularly among law firms, legal marketers, and attorneys. The central question at the core of this shift is whether Google’s stance on AI-generated content penalizes law firms aiming to streamline their digital presence without compromising quality. This blog […]

In the increasingly digital landscape of today, your law firm can’t afford to ignore the power of video marketing. Especially in the competitive legal realm, building a strong, recognizable brand is essential for success. In this blog, we will explore the benefits, statistics, and actionable strategies for law firms to harness the potential of video […]

In an era fueled by digital interaction, the influence of social media on the connectivity between law firms and their prospective clientele is irrefutable. Lawyers who strategically integrate online presence into their practice are not just ahead of the curve; they’re set to redefine the standards of client engagement and brand advocacy in the legal […]

Law firms utilize social media to enhance their professional image, network efficiently, and engage with their audience in today’s fast-paced environment.

Welcome to the complex world of digital marketing, where understanding your online presence is crucial but often overwhelming. For lawyers and law firms, the intricacies of Google Analytics can seem daunting amidst an already packed schedule of cases and client meetings. This guide aims to simplify Google Analytics for legal professionals, turning it from a […]

In July of 2023, Meta-owned platform Threads was launched and quickly rocketed to over 100 million sign-ups in a matter of days. Unfortunately, users weren’t overly impressed with the limited features, and within a week, all of the engagement metrics that matter took a huge hit. The leaders behind the Twitter alternative took notice, and […]

In the crowded space of legal services, law firms must continuously work hard to bring in new leads and clients. Sure, referrals are a nice source of new clients, but law firms can’t rely on them alone. Firms have to advertise their services, but television ads can be prohibitively expensive and can easily produce lackluster […]

As a legal marketer in a data-driven world, you’re no doubt aware of the fact that there are a variety of data analytics and metrics that need to be tracked to understand your law firm’s marketing performance. The key to using data to make better decisions is pulling the correct data and seeing each metric […]