Author: Vondrae McCoy

Perhaps you’ve heard of Stories. They are mobile, full-screen, vertical videos and images that appear outside of your regular social media feed and only last for 24 hours before they disappear. Facebook and Instagram both have a version of these casual, temporary posting options, and LinkedIn recently rolled out their own Stories program. Now, due […]

Landing guest appearances on reputable industry podcasts is a smart way for lawyers to boost their brand and online reputation. Doing so can help you to tap into an audience of potentially thousands of new people interested in what you have to say. So if you want to connect and share your expertise with a […]

Google Analytics is the most used website analytics tool in the world. Law firm marketers use Google Analytics to read and analyze website data and learn in-depth details about their website visitors. Google recently announced a new version of analytics – Google Analytics 4 – with new features designed to improve marketing decisions and get […]

Is getting website traffic and clicks your law firm’s ultimate marketing goal?  Most likely not. You want your website visitors to perform a desired action rather than just landing on your website, reading a blog or two and moving on. With content marketing, converting readers is not that simple. Site visitors come for answers, and […]

Are you familiar with TikTok? The controversial video sharing app made news when it boasted of over one million global downloads within 18 months of its launch. TikTok provides an endless feed of entertaining short video clips. Instagram, while traditionally focused on images and GIFs, has expanded their feature set to compete with TikTok functionality. […]

Remote working tools such as teleconferencing systems and internal messaging platforms were already on the rise, even before the pandemic. Then, with the unprecedented events of the past 7 months, such tools became essential. With many lawyers and business professionals working remotely, Zoom became one of the more popular options for putting together meetings with […]

If you follow our blog, you’ve heard it before: content is king. In today’s world, good content isn’t good enough – your content needs to be great. Content should be well-written, relevant, and valuable to your intended audience. Here are six of our favorite tips for creating high-performing content that will help your law firm […]

LinkedIn lead gen forms are a powerful tool to attract more leads for your law firm. When a user clicks on your ad’s call-to-action button to engage with your Sponsored Content or Message Ad, a native digital form will open via the LinkedIn interface and fields are pre-populated to save effort. Lead gen forms make collecting […]

If you follow our blog, you know we’re big believers in podcasts. In an increasingly digital world, podcasts are an important way for law firms to share their knowledge and thought leadership, while promoting their brand. Unfortunately, having a well-developed and quality podcast won’t do you much good if you don’t promote it. If you’ve […]

Not all content is created equal. In fact, law firms that leverage a content strategy using certain content across specific channels are likely to see better engagement across all platforms. Every social media tool has its own audience, and that audience has come to expect certain types of information in their feed. Each of the […]

Did you know that Google processes over 3.5 billion searches per day on the platform? It’s no wonder that Google Ads (formerly known as Adwords) is the world’s largest and most widely used online advertising platform.  Law firms that advertise on the platform can effectively supplement SEO organic traffic, enhance brand awareness, and deliver quality […]

Marketing technology has the power to both enable and hinder your law firm. Did you know there are over 7,000 marketing technologies out there? That’s an increase of 40% over last year alone – and there are more being developed all the time. With technologies growing – and our reliance on them increasing, especially in […]