Author: Vondrae McCoy

As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track the return on investment (ROI) of your efforts? How can you attribute your social media marketing efforts to new business? According to a study conducted by LinkedIn, 58% of marketers have to prove […]

Visual data is often preferred and processed faster than text, and statistics show that web pages and online materials with videos are more likely to attract and retain viewers. While the legal industry has been somewhat slow to adapt, most of the Am Law 100 firms now use online video. It is therefore essential for […]

Chances are, you already know that blogging is a crucial component of your law firm’s digital marketing strategy. A well-developed blog can increase web traffic, bring in new leads, and nurture relationships with your target audience. The problem is, it’s not always easy to know if those things are actually being accomplished. How do you […]

Programmatic advertising is a specialized type of data-driven advertising that uses computers and algorithms to assist legal marketers in reaching their target audiences in real-time. Programmatic is not the future of advertising; it’s already here. In fact, by the end of 2021, 88% of digital display marketing in the US is projected to be done […]

LinkedIn has been helping professionals bring their story to life for years. The online professional network continues to evolve and they recently released several new features designed to maximize their on-platform presence. The biggest change is likely the video cover story option, which allows users to add an introductory video that people can view when […]

As digital marketing evolves, there are more and more channels for law firms to manage. Email, social media, paid advertising, content delivery…there is a never-ending list of activities to perform in order to gain and nurture leads. Marketing automation can help with that.  Learn about how marketing automation can help law firms to engage with […]

Everyone knows that the best decisions are made based on data. It’s important to have reporting available so that you can know what’s working and what’s not as far as social media strategy. Furthermore, in-depth data can help prove your team’s worth and value to business leaders. Fortunately, social media analytics have gotten more sophisticated. […]

Programmatic advertising is “the practice of using intelligent software to automatically buy digital advertising space on different channels and platforms,” and it can be a significant portion of a digital marketer’s plan. Programmatically sold advertising was worth 106 billion U.S. dollars in 2019 and is expected to continue to grow rapidly. As a reminder, the […]

When it comes to digital marketing, it can be difficult to know where to focus your resources and attention. When it comes to channels like SEO (search engine optimization), PPC (pay-per-click advertising), and other mediums, we are often asked “which one should I choose to market my law firm?” But the truth is digital channels […]

So much changed about the way we work the past year. From ramping up remote work to increasing concerns about privacy on digital platforms, legal marketers dealt with a lot of transformations. One thing that didn’t change, though – and never will – is the need to attract prospects, and then convert them into new […]

Law firm marketers today are facing an interesting paradox. On the one hand, the advances in analytics mean that data-driven decision-making is easier than ever. On the other hand, consumers are becoming more savvy, prioritizing privacy and expressing concerns about how companies and publishers are collecting data through the use of 3rd party cookies. Fortunately, […]

Perhaps you’ve heard of Stories. They are mobile, full-screen, vertical videos and images that appear outside of your regular social media feed and only last for 24 hours before they disappear. Facebook and Instagram both have a version of these casual, temporary posting options, and LinkedIn recently rolled out their own Stories program. Now, due […]