Author: Vondrae McCoy

Law firm marketers know that data-driven marketing is the most effective type, but it’s not always easy to tie data into content. Content marketing is more of a creative endeavor – but that doesn’t mean you can’t use the statistics and facts that you have access to in a way that improves your content strategy. […]

No matter how great your law firm’s blog is, it’s unlikely that your audience takes the time to read every piece you publish. Rather than be discouraged by that fact, see it as an opportunity to do more with less. There are certainly some nuances to keep in mind in order to republish blogs effectively. […]

Law firms that are focused on generating qualified leads and acquiring new clients through their website need to ensure that their website is optimized for conversions. Conversion rate optimization (CRO) aims to convert qualified leads from visitors to your law firm website. That’s where conversion rate optimization (CRO) comes in. Here’s what your law firm […]

In this episode of the Legal Marketing 2.0 Podcast, Guy Alvarez meets with Patricia Baxter to discuss how lawyers and law firms can use video to market their practice and attract new clients. The problem with making videos is the perception that it’s either too difficult or too expensive, but Patricia is here to tell […]

Chances are, you’re reading this from your laptop or phone at home. As the Coronavirus has expanded, wreaking havoc on firms’ typical day-to-day, most lawyers have gotten more comfortable working remotely. Even those who traditionally haven’t worked from home are finding innovative ways to make remote work easier. If you are hoping to not just […]

With today’s Coronavirus crisis, more law firms are hosting virtual events, meetings, and webinars online. With social distancing a key factor in flattening the curve, law firms and legal marketers everywhere are looking for more ways to conduct their day-to-day business over the internet. Doing so presents unique challenges that we haven’t faced on this […]

In this episode of the Legal Marketing 2.0 podcast, Guy Alvarez discusses how law firms can treat the COVID-19 pandemic as an opportunity to innovate their business development and marketing practices with guest David Kamien. David Kamien is a former lawyer and the founder and CEO of Mind-Alliance Systems. Mind-Alliance offers an AI-powered business development […]

In light of the coronavirus pandemic, law firms all over the world are facing more and more changes to their day-to-day work. The current transition from a traditional to a virtual law firm has been tough for many. With mandated social distancing orders in place, lawyers are limited in the ways they can obtain new […]

In light of recent world events, working remotely has become the new norm for law firms across the globe. As a result, regularly scheduled meetings are now happening remotely, which isn’t always easy, especially if it’s the first time you’re running one. To help law firms adapt to the changing work environment, we’ve put together […]

People are consuming podcasts at an astonishing rate and the industry continues to grow each year. In fact, it has grown 40% between 2017 and 2019. And, podcasts aren’t just being used for entertainment purposes. Law firms and businesses alike are realizing the advantages of having their own podcast to be able to communicate more […]

Many law firms have established or are beginning to establish a social media presence. While this is an essential part of legal marketing in today’s digital age, there are several potential law firm social media pitfalls to be aware of and avoid. We have seen many professional service companies, including law firms, make big mistakes […]

Facebook Advertising for Lawyers 74% of Facebook users are high-income earners. That statistic, along with many others, explain why the platform is a key one for business, including for law firms that are targeting consumers. In fact, Facebook advertising is now considered table-stakes for law firms and lawyers trying to attract consumers. Here are some […]