Author: Vondrae McCoy

If you pay much attention to the digital space, then you know AI is here to stay. More than a passing fad, AI tools are proving to be market disruptors that we should all plan to use in the coming years. According to a recent study by PwC, artificial intelligence has the potential to generate […]

The rise of AI-powered search engines has become a popular source of information. However, understanding the nuances of AI search in the legal sector is crucial for professionals and marketers alike. How does AI search differ from regular search? And what does it all mean for legal marketers? We are breaking down what you need […]

A/B testing is a smart way to bring the scientific method to your marketing efforts. Advertising on LinkedIn is no different. You can compare the performance of your LinkedIn advertising campaigns by testing specific variables like ad format, creative content, audience and ad placement. Here is what you need to know to do an A/B […]

HubSpot is a beacon of valuable knowledge for marketers. They’ve recently released their latest report, a free State of Marketing Report (updated for 2023) with lots of insights that can inform savvy legal marketers.  What are the main takeaways? We’ve scoured the report and have distilled the robust concepts into some actionable highlights that you […]

Many law firms struggle with keeping their CRM clean and accurate. It can be difficult to ensure information is entered properly, not duplicated, and comprehensive. Many sales and marketing departments simply don’t have the time or resources to scrub their CRM data – but they need to.  Have you heard the phrase “garbage in, garbage […]

If you’ve ever downloaded premium content or registered for an event, chances are you’ve visited a landing page. Hopefully, the page piqued your interest and enticed you to take action. If so, you understand the importance of creating compelling landing pages. In this post, we are laying out the process of creating impactful landing pages using […]

Have you made video a part of your LinkedIn marketing strategy? If not, it’s time to, because LinkedIn users are 20x more likely to re-share a video post. Video has become a crucial part of a comprehensive digital marketing program, but there are certainly best practices that evolve over time, as well as common pitfalls.  Common […]

Google has just announced a new top-level domain for law firms- .esq. Google has traditionally offered just a few top-level domains like .com, .org, or.net. However, these domains did not allow websites to truly showcase their specific industry and business. Now Google is introducing 8 new TLDs, including .esq – short for esquire and the […]

Video is hands-down the most effective marketing medium law firms can use today and adding video to your emails is a great way to boost your email conversions. Video makes complex topics simple, audiences crave it, and it builds a connection that fosters long-term loyalty. When it comes down to it, most people would rather […]

The new year is finally upon us. Hopefully, you’ve been following our content marketing blog and have taken away several great tips for starting 2023 off on the right foot. The new year is also a great time to review past performance, create and refine strategies, and look for new ideas that can be applied […]

Just when you thought you learned every acronym on the planet already, CRO, also known as Conversion Rate Optimization, enters the fray. By no means is CRO a new term in the marketing world. Conversion Rate Optimization has long been a focal point for marketing departments, gathering data to analyze ways to increase engagement with […]

A client’s relationship with your firm is more complex and multilayered than ever. Chances are that before they sign a contract with you, they’ve been exposed to social media, website content, thought leadership, possibly campaigns such as email or paid promotions, and more. There’s no doubt that integrated marketing is more effective than traditional methods […]