Author: Vondrae McCoy

Facebook Advertising for Lawyers 74% of Facebook users are high-income earners. That statistic, along with many others, explain why the platform is a key one for business, including for law firms that are targeting consumers. In fact, Facebook advertising is now considered table-stakes for law firms and lawyers trying to attract consumers. Here are some […]

Why a Law Firm Webinar? The best way for lawyers to market their practice is by sharing their knowledge and experience. Many law firms do this by creating thought leadership content, speaking at conferences, or hosting podcasts. One of the best ways lawyers can demonstrate their knowledge and experience is to create a law firm […]

Did you know that 55% of people watch videos online every day? Statistics also show that social media videos generate up to 1200% more shares than text and images combined. That means that if your law firm is not currently leveraging video in your social media strategy, it should be. Here’s a quick breakdown of […]

In today’s world, you’re going to need more than just an eye-catching photograph or witty caption to capture your audience’s attention. Research shows that companies and brands that use video marketing grow their revenue 49% faster than those that choose not to. This is especially true for lawyers; since the market is very large, potential […]

A recent study conducted by Gallup concluded that strong social connections within the workplace encourage staff to be more engaged and deliver higher quality work. Many firms have had success focusing on these connections through internal activities, but a variety of popular platforms have been developed which promise to help forge connections and facilitate candid […]

Cultivating an appealing image on Facebook is an integral part of modern marketing and public relations for any law firm today. The social media platform provides lawyers with ample opportunities to engage their clients and prospects. Firms can use their social media pages to share informative and engaging content, answer their audiences’ questions, resolve their […]

Did you know that 500 hours of video are uploaded to YouTube every minute? The sheer volume of video content on YouTube is growing exponentially and the platform is increasingly competitive. In turn, there is a lot of clutter and noise, which makes the platform selective about what content rises in the rankings. In order […]

If you’re participating in social media, you really need to understand how you’re doing. It is imperative that your firm measures its social activities so that you can learn what’s successful, what isn’t, and how you can improve. How do you know if your LinkedIn and Twitter accounts are resulting in business growth? How can […]

You’re likely familiar with the Americans with Disabilities Act (ADA). The ADA was passed by the federal government in 1990 to protect people who require physical accommodations from discrimination. But did you know that ADA compliance extends to websites? In fact, failure to create an ADA compliant website could open your firm up to lawsuits, […]

With so much pressure on optimizing your website for search, it can feel tempting to try shortcuts and gimmicks that promise SEO success. However, there are good and bad ways to increase the search visibility of your firm’s website. In today’s blog post, we’ll uncover 5 black hat SEO tactics to avoid as they can […]