Author: Vondrae McCoy

Most law firms can benefit from the use of microsites. They provide a way to add focus on certain information – for example, if you want to introduce a new practice or attorney. If you’re not already using microsites, you may have a lot of questions. In this post we’ll cover smart ways to use […]

We’ve produced and hosted a ton of webinars this past year. We expect to continue to host them frequently, as virtual events have become more important than ever. If you’re also ramping up your webinar schedule, take advantage of some of our learnings. With so many webinars under our belt, we have plenty of best […]

LinkedIn retargeting offers a powerful way to remind people of why they should engage with your law firm. This form of advertising helps you to recapture the leads that got away. It’s important to use the right strategies in order to get results and increase advertising ROI. Here are 7 specific steps to follow to […]

Facebook ads is a constantly evolving platform, and because of that best practices are likewise ever changing. On such a complex platform, it’s not always easy to know if you’re doing the right things. That’s why many law firms end up using their budget ineffectively on Facebook advertising. Here are 7 Facebook ad mistakes that […]

What’s the key to crafting an epic, results-oriented social media advertising campaign for your law firm? Emotionally charged headlines and ad copy. According to research from Psychology Today, people respond to the emotional part of the ads a lot more than the text itself. Done well, emotional marketing can differentiate your brand and make you […]

Did you know that the average person receives 88 emails per day? Email is an essential part of most of our lives, whether at home or in the workplace. It’s also an affordable way for legal marketers to reach their prospects – but that can only happen if they break through the noise. That means you need […]

Producing great content is an important part of meeting many of your legal marketing goals. Building a loyal and engaged audience can help you to support more people, gain leads, and carve out a brand for your firm. Content comes in many shapes and forms, so it’s important to understand which types work best for […]

The advertising industry largely relies on third-party consumer data. Obtaining information about prospective clients from third-party providers allows law firms to reach beyond their existing audiences and grow. Expanded insights about audience preferences and behaviors enable law firms to fine-tune their ad campaigns and create more personalized experiences. But between the crackdown on third-party cookies […]

Your law firm likely has a few different goals for your blog. Brand awareness, lead generation, and displaying thought leadership are a few places to start. But how do you know if what you’re doing is working? No matter what it is you’re hoping to accomplish specifically, you need a way of measuring your blog […]

Visual data is often preferred and processed faster than text, and statistics show that web pages and online materials with videos are more likely to attract and retain viewers. While the legal industry has been somewhat slow to adapt, most of the Am Law 100 firms now use online video. It is therefore essential for […]

Programmatic advertising is a specialized type of data-driven advertising that uses computers and algorithms to assist legal marketers in reaching their target audiences in real-time. Programmatic is not the future of advertising; it’s already here. In fact, by the end of 2021, 88% of digital display marketing in the US is projected to be done […]

LinkedIn has been helping professionals bring their story to life for years. The online professional network continues to evolve and they recently released several new features designed to maximize their on-platform presence. The biggest change is likely the video cover story option, which allows users to add an introductory video that people can view when […]