Author: Vondrae McCoy

Video is hands-down the most effective marketing medium law firms can use today and adding video to your emails is a great way to boost your email conversions. Video makes complex topics simple, audiences crave it, and it builds a connection that fosters long-term loyalty. When it comes down to it, most people would rather […]

Video is huge, and only getting bigger. In fact, 78% of people watch online videos every week, and 55% view online videos every day (HubSpot). In 2023, online video is expected to account for 82.5% of web traffic. If those figures make you want to ramp up your law firm’s video marketing strategy, you’ll want to […]

The new year is finally upon us. Hopefully, you’ve been following our content marketing blog and have taken away several great tips for starting 2023 off on the right foot. The new year is also a great time to review past performance, create and refine strategies, and look for new ideas that can be applied […]

A client’s relationship with your firm is more complex and multilayered than ever. Chances are that before they sign a contract with you, they’ve been exposed to social media, website content, thought leadership, possibly campaigns such as email or paid promotions, and more. There’s no doubt that integrated marketing is more effective than traditional methods […]

Most law firms can benefit from the use of microsites. They provide a way to add focus on certain information – for example, if you want to introduce a new practice or attorney. If you’re not already using microsites, you may have a lot of questions. In this post we’ll cover smart ways to use […]

We’ve produced and hosted a ton of webinars this past year. We expect to continue to host them frequently, as virtual events have become more important than ever. If you’re also ramping up your webinar schedule, take advantage of some of our learnings. With so many webinars under our belt, we have plenty of best […]

Facebook ads is a constantly evolving platform, and because of that best practices are likewise ever changing. On such a complex platform, it’s not always easy to know if you’re doing the right things. That’s why many law firms end up using their budget ineffectively on Facebook advertising. Here are 7 Facebook ad mistakes that […]

Has your law firm ever been through a website launch (or re-launch)? If so, you understand how fragile the process is and why so many website launches run into trouble. Small errors can create really big problems – even costing one company $300 million from a poorly designed button. Your best chance of success is […]

What’s the key to crafting an epic, results-oriented social media advertising campaign for your law firm? Emotionally charged headlines and ad copy. According to research from Psychology Today, people respond to the emotional part of the ads a lot more than the text itself. Done well, emotional marketing can differentiate your brand and make you […]

Did you know that the average person receives 88 emails per day? Email is an essential part of most of our lives, whether at home or in the workplace. It’s also an affordable way for legal marketers to reach their prospects – but that can only happen if they break through the noise. That means you need […]

Producing great content is an important part of meeting many of your legal marketing goals. Building a loyal and engaged audience can help you to support more people, gain leads, and carve out a brand for your firm. Content comes in many shapes and forms, so it’s important to understand which types work best for […]

The advertising industry largely relies on third-party consumer data. Obtaining information about prospective clients from third-party providers allows law firms to reach beyond their existing audiences and grow. Expanded insights about audience preferences and behaviors enable law firms to fine-tune their ad campaigns and create more personalized experiences. But between the crackdown on third-party cookies […]