Author: Good2bSocial

The question of how often a law firm should post on social media can be a source of confusion, especially for law firms looking to maintain an effective online presence. With the social media landscape evolving constantly—new algorithms, features, and engagement rules—what worked last year might not be as effective today. As we move closer […]

SMART goals are the key to creating achievable and measurable objectives, whether in your personal or professional life. What are SMART goals? How can you better use them to reach your desired results? In this post, we are covering how law firms can manage their marketing goals using the SMART methodology. A Refresher: What are […]

Your law firm’s website is, without a doubt, the most important piece of virtual real estate you own. In the modern world, the website has taken the place of a polite receptionist, an impeccably decorated office and a firm, confident, welcoming handshake. Potential clients will form their first impression of you and your firm long […]

With video making up over 65% of all internet traffic, it’s no surprise that Google Ads has introduced AI video enhancements to streamline the process for marketers. For law firms running PPC campaigns, these AI-powered tools can save time, reduce costs, and help optimize video ads more effectively. In this blog post, we will walk […]

Legal marketers have to accept that not every website visitor will convert into a client. At least not right away. Even if you have qualified traffic coming in, some people are bound to leave your site without contacting you. That means a general “contact us” may not be the most effective call to action to […]

As a law firm, maintaining the relevancy of your website content is crucial for attracting and retaining clients. However, many firms fall into the trap of focusing solely on creating new content while neglecting older posts and pages. This approach often leads to “content decay”—a gradual decline in traffic and engagement over time. Here’s how […]

If you read our past post on what makes up a modern marketing technology stack, you know that thousands of platforms are available to help with virtually every facet of running your law firm’s day-to-day marketing. Moreover, implementing, maintaining, and optimizing your law firm’s Marketing Technology Stack is not a simple, streamlined process. Unfortunately, too […]

In an era where digital presence is crucial for business success, law firms are increasingly considering the role of AI in their social media strategies. From enhancing client engagement to streamlining content creation, AI offers numerous advantages that can bolster a firm’s online presence. But should law firms adopt AI for social media? Let’s explore […]

In today’s digital landscape, capturing attention quickly is paramount. For lawyers, leveraging technology to engage potential clients and communicate your expertise efficiently is crucial. In this blog post, we will explore YouTube Shorts—a relatively new yet powerful tool for digital marketing and content creation. What Are YouTube Shorts? YouTube Shorts are bite-sized video content, typically […]

Imagine your law firm’s website is well-crafted, engaging, and informative, yet missing a crucial element to make it stand out. Now, picture adding a compelling visual argument that grabs attention and reinforces your case—this is the essence of display advertising. If you’re a legal professional navigating the digital marketing landscape, you might have encountered display […]

As a law firm, your homepage represents potential clients’ first impressions of your practice. Mastering the critical elements of homepage design can set your firm apart from the competition, attracting and converting potential clients. In this comprehensive blog, we will delve into 19 best practices to help you create an enticing and efficient homepage. Your […]

Social media is more important than ever, but unfortunately, using it is also becoming increasingly time-consuming and complex. The more options there are and the more features that platforms add, the more knowledge and resources are required to be successful in the medium. Fortunately, there are tools available to make a marketer’s job easier when […]