Instantly Improve your Law Firm’s Email Deliverability
…become marketing 101, but as a reminder: ISPs will filter subject lines that have commonly used spam words, such as “Free” (especially capitalized). For example, you want to avoid subject…
Two Ways to Immediately Improve Your Law Firm's Content Marketing
…points in their content marketing efforts. They are dropping the ball when it comes to both budget and hiring. This is apparent when you make a simple side-by-side comparison of…
Best Practices To Improve Your Law Firm Email Marketing Open Rates
…get a much better open rate than others. Test out various send times until you find the one that works best for your firm. https://good2bsocial.com/wp-content/uploads/2024/03/AB-Testing-Increasing-The-Success-Of-Your-Email-Marketing-Campaigns-900-×-500-px.mp4 18. Generate Curiosity Try generating…
What Lawyers Should Know About Duplicate Content
…someone enters your domain name into their browser, you could, depending on your server configuration, possibly access that page through any of the 3 following URLs: http://www.example.com/spanish http://www.example.com/spanish/ http://www.example.com/spanish/index.html All…
A Legal Marketer’s Guide to Writing Email Subject Lines that Boost Open Rates
…and what they’re going to immediately delete? A compelling email subject line. Keep reading to learn how to make your best first impression when it comes to email. 1. Keep…
Email Optimization for Law Firms: Industry Open Rates and Best Practices
…let’s look at some numbers. Email Open Rates in the Legal Industry If you send 200 emails focused on generating new meetings, and your average open rate is 20%, you’ll…
9 Ways to Increase Law Firm Email Open and Click-Through Rates
…If you want them to download your newest lead magnet, make clear in your email copy what they’ll gain and why they should care. Don’t simply say “Download our latest…
How to Create a LinkedIn Newsletter for Your Law Firm’s Company Page
…to create a LinkedIn newsletter for law firms using the latest features. LinkedIn Newsletters for Law Firms LinkedIn has expanded “Articles for Pages” with additional Newsletter capabilities that allow organizations…
Law Day 2019: Free Speech, Free Press, Free Society
…an opportunity to begin learning about the country’s legal processes, and how they impact their rights and freedoms. The Law Day 2019 theme is “Free Speech, Free Press, Free Society”….
How Legal Marketers Can Optimize Their LinkedIn Company Page for 2023
…company page post, click the “Notify Employees” link. Then LinkedIn will immediately alert your employees to new company page content. Encourage your staff to react to, comment on, or share…
Everything You Need To Know About Keyword Research
…search terms or phrases that people use in search engines. This information is used for the purpose of search engine optimization or general marketing. Successful keyword research will help marketers…
The Ultimate Glossary of Social Media Definitions for Law Firms
…like part of the natural conversation. News Feed – A news feed is what it sounds like: a feed full of news. On Facebook, the News Feed is the homepage…