Podcast Ep. 138: The Legal Industry is Behind: How Can Law Firms Take a Modern Approach to Marketing?
…He oversees all Business Development, Marketing, Branding, and Communications efforts for the firm and he reports directly to the Chairman and sits on the Executive Committee of the firm. The…
Podcast Ep. 131: Positioning Law Firms for Growth: How a Sector-Based Strategy Leads to Greater Client Success
…a firm identify the best sectors to focus on to stimulate new growth? All this sector-based strategy comes back to is focus. It really starts with a segmentation strategy, so…
Podcast Ep. 121: Law Firm Business Development Turns to Digital: Lead Generation and Awareness Campaigns on the Rise
…attract the correct audience and generate leads. Subscribe to our weekly newsletter to stay on top of the latest developments in legal digital marketing and learn best practices and tips…
Podcast Ep. 120: Why Every Law Firm Needs a Strategic Plan with John Remsen Jr.
…would be to help us complete the goals determined in the strategic plan. What are the components that a strategic plan should have? First, you must determine the firm’s core…
Podcast Ep. 111: Pandemic-Era Law Firm Marketing: Why Now Is the Perfect Time for Innovation
…I was given the opportunity to support him in his new role. Throughout law school I did consulting work for the ministries of defense communications who needed an English speaking…
The Role of Lawyers in the Marketing Process
…a must when it comes to marketing the law firm in today’s age. While you can delegate posting on social media to marketing staff, being comfortable using social platforms yourself…
How to Plan and Promote a Law Firm Webinar
…day before the real webinar so everyone is comfortable with the presentation, the flow, and the technology. 3. Conduct follow-up You can’t expect any business to come from people attending…
Growth-Driven Website Design to Elevate Business Development Goals for Law Firms
…good user experience. Integrating SEO with User Experience Combining great UX with SEO strategies can lead to higher search engine rankings and increased visibility for a law firm. By focusing…
Thought Leadership for Lawyers: 10 Tips on How to Build Your Personal Brand
…newspapers, magazines, conferences, podcasts, webinars, YouTube, radio, television, etc. Plan: The next step to attaining thought leadership is to come up with a strategic plan that puts all the pieces…
Custom-Crafted Omnichannel Strategies for Law Firms
…in silos, which can hinder a unified approach to omnichannel marketing. Data Management Complexity: The effective use of client data across multiple channels introduces complexities in data management, compliance, and…
Podcast Episode 188: The Power of a Sector Based Approach: Specificity Drives Strategy
…provide an example. You can find Jennifer Ramsey on LinkedIn & Instagram and her Company Website. Check out our newest ebook, A Law Firm Guide to Digital Marketing Analytics, here….
Podcast Episode 185: Is the Digital Experience Critical for Law Firms?
…identity, and language of the landing page. An example of a site lacking this is when an external search on a consumer site leads to a random page that had…