Attorney Search Engine Marketing: A Campaign Setup and Optimization Checklist
…They are a great place to include a keyword and give the user more information about what they will find. For example: http://www.example.com/free-criminal-consultation conveys much more information than just http://www.example.com….
Good2bSocial named one of America’s Fastest-Growing Private Companies by Inc. Magazine
…5000 list feels like one of the most important rosters of companies ever compiled,” says Scott Omelianuk, editor-in-chief of Inc. “Building one of the fastest-growing companies in America in any…
How Law Firms Can Use LinkedIn’s New A/B Testing
…can use LinkedIn’s A/B testing to power your most successful campaigns. Reminder: A/B Testing Basics At its core, A/B testing is just a way of comparing the performance of two…
The Ultimate Guide to Law Firm SEO in 2024
…mind that the searchers already know what they’re trying to find. Informational Intent – With this type of intent, the searcher is hoping to learn something. It’s common for searchers…
What the New Google Search Console Means for Law Firm Marketers
…is becoming necessary, and the new Google Search Console is adapting to this. New Reports Four enhanced reports that feature increased data and sharing capabilities in the new Search Console…
Introducing Our New Benchmarking Group for Law Firms: Drive Growth and Gain a Competitive Edge
…metrics against industry standards and competitors. In a fiercely competitive legal market, these insights can benefit your practice in several key ways: Competitive Insight: Understanding how your firm compares to…
SEO
…mind that the searchers already know what they’re trying to find. Informational Intent – With this type of intent, the searcher is hoping to learn something. It’s common for searchers…
How Legal Marketers Can Improve Their Content with Google’s New Search Console Insights
…marketers better understand their audience, Google has recently introduced a new measurement tool called Search Console Insights. This experience joins data from both Search Console and Google Analytics in a…
How Law Firms Can Leverage New Google Ads Combined Audiences
Have you heard about Google’s latest targeting elements that are now available in the Google Ads platform? Google has quietly rolled out a new combined audience function within their Google…
How to Conduct Competitor Analysis When Marketing Law Firms
…How to Complete an Impactful Competitive Analysis Hopefully, you’re convinced that it’s a good time to conduct a new competitor analysis – even if you have completed one before. To…
A Comprehensive Guide to Hiring a Content Marketing Company for Law Firms
…the content creation process Research to discover the unique needs of your audience Create a thorough plan for executing content creation that takes research into account Set goals and share…
Everything Law Firms Need to Know About the Latest Google Search Console Update
…Console? https://good2bsocial.com/wp-content/uploads/2022/10/A-Legal-Marketers-Guide-to-Google-Search-Console-LinkedIn-Post-1920-×-1080-px-2.mp4 According to Google resources, the Search Console “ tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site shine in…