by Tim Baran | Jun 1, 2017 | Content Marketing
The chief complaint from the 2017 State of Digital & Content Marketing Survey couldn’t be clearer: In-house counsel are drowning in content, and law firms are piling it on. “I received a lot of law firm content and I deleted a lot of it,” Barbara Taylor, chief...
by Kierstin Vermeulen | Nov 30, 2016 | Content Marketing
Building a house requires the right tools to get the job done. So does constructing a content marketing campaign. It’s important for your law firm to carefully select what goes in its toolbox, so we’ve put together a list of the best content marketing tools for law...
by Robert Sztybel | Nov 16, 2016 | Content Marketing
Thought Leadership for Lawyers One of a law firm’s most valuable assets is its lawyers’ accumulated knowledge base. Yet a law firm marketer’s greatest challenge is how to effectively mine that resource to promote the law firm’s thought leadership to a larger audience...
by Guy Alvarez | Nov 3, 2016 | Content Marketing
I recently attended the Legal Marketing Association – New York Chapter’s annual General Counsel Forum. As usual, the event was very well attended by marketing professionals at some of the leading law firms in the country. This year’s forum featured a panel that...
by Kierstin Vermeulen | Nov 2, 2016 | Content Marketing
Creating an effective law firm content marketing strategy means making sure you’ve clearly defined your goals. In this blog post we discuss three steps you can take to develop a law firm content marketing strategy to accomplish your overarching business development...
