Archives: Podcasts

  Shownotes Google has placed a focus on connecting visitors to pages with the meaning they’re looking for rather than just exact phrases and keywords to help provide users with the best possible results. For marketers and lawyers, this means thinking about the broader topics around the keywords you’re trying to rank for. Targeting topics […]

    “Good marketers find a way to empower their audience through their content and initiatives while effective accountability partners empower marketers and lawyers to do so.”   Ari Kaplan is a lawyer and leading legal industry analyst, keynote speaker, author of over 200 articles, and an inaugural Fastcase 50 honoree featuring the law’s smartest, […]

    With more than 15 years of experience in professional services marketing, Stefanie Marrone leads the business development, marketing and communications functions for Tarter Krinsky & Drogin LLP. She works with firm leadership and lawyers to develop and implement strategy around client and business development, marketing, communications and media relations. Stefanie is the secretary […]

  Shownotes Law firms and companies trying to target a B2B (business to business) audience are starting to recognize the value of paid LinkedIn advertising. Paid advertising on LinkedIn is a great way to not only expand your reach, but provides you with incredible targeting opportunities. Budgets for LinkedIn Advertising Like Google Adwords, you can […]

    Jennifer Ellis is a Pennsylvania legal ethics attorney and marketer. She helps law firms and other businesses maintain a competitive online presence. She also educates attorneys on ethical online conduct. Previously she practiced law with and managed the online presence of Lowenthal & Abrams, a medium-sized personal injury firm. Jennifer enjoys educating the […]

    Have you built a new website or redesigned your existing one and don’t know what to do next? Podcast Shownotes In this Legal Marketing 2.0 episode, hosts Guy Alvarez and Tim Baran discuss the top three takeaways – content, search engine optimization (SEO), and social media – from our popular blog post: You’ve Built a […]

Alan Schneider is the Director of Paid Search at Good2bSocial. He is a 14-year search engine marketing (SEM) veteran and the former co-owner of Mr-SEO.com. Alan manages paid search on the AdWords and Bing Ads platforms for all of Good2bSocial’s clients. Podcast Shownotes What is Google AdWords and how does it work? Google AdWords is […]

    Aaron is an Account Manager at Good2bSocial. His responsibilities include day-to-day account management, social media, and local SEO for clients in the legal industry. He got his start in legal marketing as a Social Media Intern with Good2bSocial. He then worked at a top political campaign consulting firm, winning a New York State […]

Law firms are not just about selling legal services but the client’s experience receiving those services. To do that you need to marry good industry insight with vigorous market research and exceptional design.     Elonide Semmes is the founder and president of Right Hat, a branding agency that focuses on helping companies that have offerings […]

How can legal marketers can use litigation funding as a differentiator for their firms’ business development efforts?        Gretchen Lyn Koehler is the Chief Marketing Officer at Bentham IMF, one of the world’s most successful commercial litigation finance firms. Prior to joining Bentham, Gretchen held marketing and business development positions at four leading […]

What are some of the most pressing issues marketers face with law firm directory submissions, and what are some of the hidden benefits? Yolanda Cartusciello is a business development and marketing consultant to law firms with over 20 years of experience in the legal industry. Website: Bernero & Press | Twitter: @Yolanda_Cartu Richard Pinto is […]

How do lawyers find their niche, why is that important, and how do they grow the practice?     As one of Schwartz Law’s founding partners, Evan Schwartz is known as a highly skilled litigator and strategist. He is the leader of the firm’s Insurance Litigation, Claims & Consulting Group and Business & Complex Litigation […]