How Law Firms Can Get Started With LinkedIn Account Targeting
…is gaining steam among business-to-business firms. LinkedIn Account Targeting Created to help marketers follow an account-based marketing technique, LinkedIn introduced the Company Targeting tool. It enables both Sponsored Content and…
5 Tips for Creating High Engagement LinkedIn Posts for your Law Firm
…only, try that first. 3. Remember, LinkedIn is a two-way street. You can’t simply post and expect to receive engagement. Treat your LinkedIn audience like actual people that you want…
Rebuild Your Legal Practice as a Social Practice – LinkedIn
…bios to LinkedIn the same way they do to Martindale and West. But LinkedIn is much more than an online directory and it’s definitely worth exploring it in order to…
LinkedIn for Lawyers: Tips to Raise Your Profile
…use LinkedIn video to introduce themselves and their firm, talk about how they help, answer FAQs in their industry, promote a webinar, etc. LinkedIn offers their own video option in…
Podcast Ep. 119: How to Build and Leverage your Law Firm’s Brand on LinkedIn During Uncertain Times
…connect with Frank on LinkedIn, or on his firm’s website. Podcast Show Notes How do you use LinkedIn to market your law firm? I gear most of my LinkedIn posts…
How Law Firms Can Utilize the LinkedIn Insight Tag
…underutilized in the legal industry is the LinkedIn Insight Tag. This robust feature from LinkedIn enables precise tracking of website actions, paving the way for a more tailored, data-driven marketing…
What Legal Marketers Need to Know About LinkedIn’s New Advertiser Audience Capabilities
…be used for your most successful LinkedIn advertising. If you need help making the most of LinkedIn as a lead-generating platform, reach out to us. Our social media experts can…
Why Legal Marketers Should A/B Test Their LinkedIn Ads
A/B testing is a smart way to bring the scientific method to your marketing efforts. Advertising on LinkedIn is no different. You can compare the performance of your LinkedIn advertising…
7 Tips to Help Law Firms Run a Retargeting Campaign On LinkedIn
…Campaigns 1. Ensure you have the right tracking code installed LInkedIn supplies code that enables the whole retargeting process. LinkedIn is able to grab specific information about people…
How to Use Hashtags on LinkedIn to Grow Your Law Firm’s Audience
…How do hashtags work on LinkedIn? Hashtags on LinkedIn work to categorize content, just as they do on Twitter and Instagram. Hashtags help users find content on a specific topic….
What Law Firms Need to Know About LinkedIn’s New Stories Feature
LinkedIn recently announced a redesign complete with some new features to create a friendlier platform. In line with social media giants Facebook and Instagram, LinkedIn will now offer “Stories” –…
Podcast Ep. 19: LinkedIn Advertising with Guy Alvarez
…by adding a script to your website that LinkedIn provides, and then targeting an ad to those people on LinkedIn. Upload your mailing list to LinkedIn. This action matches the…