How Google’s Search Generative Experience Impacts Zero-Click Searches and Solutions for Law Firms
…impacting your firm’s bottom line. Challenges Posed by Zero-Click Searches Competition for Featured Snippets With zero-click searches, the competition for featured snippets becomes fierce. Law firms must ensure their content…
How to Use Data to Determine Your Law Firm’s Blog Topics
…determine your law firm’s blog topics and you’ll propel your blog to the next level. 1. Use your own metrics to see which topics work Look through your law firm’s…
How to Make Your Law Firm’s Content Stand Out When Everyone is Writing About the Same COVID-19 Topics
…relevant to your specific audience. Using the most common and popular keywords won’t help you stand out and they won’t help you with SEO. Consider topics and then research online…
What Do Google’s New Longer Search Results Snippets Mean For Law Firms?
…exact number of characters that appear in results will depend on the individual search query. Search snippets don’t automatically have to be 230 characters on all results. A long snippet…
14 Law Firm Email Newsletter Ideas to Try This Year
…information on the latest topics in your industry. 4. Newsjacking If you’re on Twitter, you see examples of this practice all the time. Newsjacking refers to piggybacking off of today’s…
What Are the Top Law Firm Blogging Topics?
…Protect Your Company Against Workers Compensation Claims” are informative to readers. 2. Answer a Legal Question Whether you answer a single, commonly asked question or create a lengthier FAQ article,…
What Does the New Google Broad Core Algorithm Update Mean for Law Firm Search Results Ranking?
…of search results. What If My Law Firm’s Search Rankings Drop? If you’ve been following good SEO practices, your firm shouldn’t experience any significant drop in search position. If you…
How to Use Trending Topics to Boost Traffic to Your Law Firm Website
…be difficult to constantly come up with new and interesting ideas. The good news? The legal industry is ripe with topics that you can leverage to develop content that is…
Ten Tips for Building a Thriving Online Social Community
…one or more dedicated community managers The single most important component to insure a thriving community is the community manager. This is the person(s) that will engage with your community…
10 Tricks to Turn Your Law Firm’s Email Newsletter into a Lead-Generation Machine
…Specialized content is difficult to come by, so when readers discover your niche newsletter, they’ll become an instant fan. Crafting a newsletter that caters to a niche interest can quickly…
A Legal Marketer’s Guide To Competitive Intelligence
…into the competitive intelligence tools that enable law firms to capture, analyze, and take action on their competitive landscape. What is Competitive Intelligence? Competitive intelligence allows you to make smarter…
How Law Firms Can Conduct a Competitor Analysis on LinkedIn
…Competitor Engagement: Examining Content and Follower Interaction Content Strategy Examine how and when competitors post content. Key points to consider: Post Frequency: How often do they post new content? Content…