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LinkedIn is constantly improving to better serve users. Though the platform has been around since 2003, they introduced clickable hashtags in 2016. Other platforms have been using them much longer, and they’ve become one of the standard aspects of leveraging social media. LinkedIn is catching up to channels like X and Instagram when it comes […]

If you manage your law firm’s website or digital marketing, you may have noticed something unusual with your analytics data recently. On November 13, 2024, Google Analytics 4 (GA4) users around the world had reported significant discrepancies, with website traffic numbers being underreported by as much as 50%. This issue caused confusion and frustration for […]

Brand loyalty is the ultimate goal for any business—and law firms are no exception. It’s not just about keeping clients; it’s about turning them into advocates who recommend your firm to others and return whenever they need legal help. From my experience working with law firm’s on digital marketing strategies, I’ve seen how cultivating brand […]

When it comes to law firm websites, the ultimate goal isn’t just attracting visitors—it’s converting them into clients. Website conversions are crucial because they directly affect your firm’s bottom line. A well-optimized website that encourages potential clients to take action—whether it’s scheduling a consultation, filling out a contact form, or calling your office—can make all […]

PPC is incredibly complex – but it can offer tremendous benefits when used correctly. Unless your PPC is already in a sophisticated state, chances are there is more you can do to achieve PPC success. In this blog, I’ll go through 10 of my favorite tactics for improving pay-per-click for law firms.  Pay-per-click for Law […]

Many marketers have questions about their website’s bounce rate. Is bounce rate a vanity metric or one that really matters? Is a high bounce rate always bad? And if it is, what should you do to fix it? In this post, we break down bounce rates and provide tips you can use to manage a […]

Infographics offer a wide range of benefits. Most notably, they can distill advanced ideas into a simple visual form, allowing readers to take in a lot of information quickly. In this blog, I will reveal how to create eye-catching infographics within your law firm’s digital marketing communications to capture the interest of clients and prospective […]

Threads is the new kid on the social media block, and in just under a year, it’s gained millions of users. It’s no wonder that law firms see its potential. But if you’re looking to stand out, understanding Threads’ unique algorithm can help elevate your firm’s visibility. So, how exactly does the Threads algorithm work? […]

When it comes to measuring SEO success, SEO KPIs (Key Performance Indicators) are essential. Think of them as directional markers that guide us in understanding how our SEO efforts are performing and where we should go next. You might be asking yourself, “Which metrics actually matter?” And that’s a fair question. In this blog post, […]

AI has created a lot of buzz in recent years. It’s helping businesses across industries, including law firms, work smarter, faster, and more efficiently. But with all the buzz, there are also a lot of misconceptions floating around. Some law firms worry that AI will take over jobs or compromise the quality of legal work. […]

Marketing technology has the power to both enable and hinder your law firm. Did you know there are over 7,000 marketing technologies out there? That’s an increase of 40% over last year alone – and there are more being developed all the time. With technologies growing – and our reliance on them increasing, especially in […]

Video has become an essential element of today’s marketing mix. YouTube is the premier channel for hosting and promoting video content, and it’s actually the second most visited website in the world (after Google). Are you doing the right things to reach your audience on YouTube? How do you know? Follow this guide on analyzing […]