When was the last time your firm’s website had a refresh? By the time many clients come to us, their sites are well overdue for a revamp. They haven’t kept up with changing accessibility standards, new state privacy laws, or the shift to AI-powered search. The truth is, your website might look perfectly fine on […]
A practical guide to AI ethics and governance for legal marketing teams We speak with legal marketing teams all day long and what we know is that nearly all of them are using AI in some form, but most have not taken the time to document a common set of rules and regulations. The truth […]
Right now, someone might be asking AI platforms such as ChatGPT, Claude, or Gemini to recommend a lawyer in your practice area. Your name could come up in the results with a clear, accurate description of your experience, or it could surface with outdated information, a vague description, or worse: nothing at all. That result […]