Navigating trends & analysis

Looking to catch up on the latest in digital marketing?
As sought-after subject matter experts on all things digital and legal marketing, we’ve got you covered with original thought leadership, research and insights from the Good2bSocial team.

Blogs

Check out our blog for the inside scoop on recent developments and the most cutting-end trends in SEO, content marketing, social media and more.

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Modern Law Firm Website

Beyond the Visuals: The Importance of a Modern Law Firm Website

​When was the last time your firm’s website had a refresh? By the time many clients come to us, their sites are well overdue for a revamp. They haven’t kept up with changing accessibility standards, new state privacy laws, or the shift to AI-powered search. The truth is, your website might look perfectly fine on […]

AI governance

AI for Law Firms: It’s Never Too Late For Good Governance

A practical guide to AI ethics and governance for legal marketing teams We speak with legal marketing teams all day long and what we know is that nearly all of them are using AI in some form, but most have not taken the time to document a common set of rules and regulations. The truth […]

AI Platforms

AI Is Talking About You. But Is It Getting It Right?

​Right now, someone might be asking AI platforms such as ChatGPT, Claude, or Gemini to recommend a lawyer in your practice area. Your name could come up in the results with a clear, accurate description of your experience, or it could surface with outdated information, a vague description, or worse: nothing at all. That result […]

Podcasts

Tune into our podcast for expert insights and bold perspectives on the latest legal marketing trends and strategies.

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Webinars

For an introduction to trending topics such as branding, content development, campaign-driven marketing, marketing automation, SEO and social media, be sure to check out our on-demand webinars.

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Ebooks

Our complimentary, downloadable ebooks offer comprehensive primers on everything from SEO and social media to content marketing and more.

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A Law Firm CMO’s Guide To Budgeting eBook

A Law Firm CMO’s Guide To Budgeting eBook

Welcome to your ultimate guide to making the most out of your marketing budget. This eBook has been meticulously crafted to provide you with insights into the importance of strategic budgeting in the competitive landscape of legal marketing.

The Law Firm Guide To Pillar Pages

The Law Firm Guide To Pillar Pages

Are you considering creating a pillar page for your law firm? Follow our step-by-step guide to create pillar pages for your law firm that establish authority and expertise in your practice area or industry. 

The Social Law Firm Index

The Social Law Firm Index is Good2bSocial’s highly anticipated annual study on the adoption, use and best practices of social media marketing within the American legal industry, including our ranking of America’s Top 100 Law Firms for best social media achievement.

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