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Video is huge, and only getting bigger. In fact, online video accounts for 82.5% of web traffic. If that figure makes you want to ramp up your law firm’s video marketing strategy, you’ll want to read the 12 techniques below. In this article, we reveal some of our favorite tips to help you create compelling, […]
Everyone dreams of seeing their name in big, bright lights at some point during their life. The internet’s equivalent to this glitz and glamour means appearing at the top of search results. If you’re “famous” enough, Google will cast you in their next blockbuster “featured snippet,” the eye-catching search result that adorns the top of […]
Law firms are realizing the need to adapt their marketing strategies to meet the changing expectations of their clientele. This is where omnichannel marketing emerges as a critical player in transforming the way legal services are presented and consumed. Through a seamless fusion of online and offline channels, omnichannel campaigns have the power to deepen […]
Listen in as legal industry leader and host Guy Alvarez and his guests share deep insights and fresh perspectives on the latest legal marketing trends and strategies.
For an introduction to trending topics such as branding, content development, campaign-driven marketing, marketing automation, SEO and social media, be sure to check out our on-demand webinars.
Our complimentary, downloadable ebooks offer comprehensive primers on everything from SEO and social media to content marketing and more.
Want to improve your firm’s marketing efforts, beat out your competitors, and convert more clients? Your solutions lie in the data.
Our goal with content marketing is to strike a balance between communicating clearly what you want to get across and creating content that’s important to your audience. If your law firm struggles with content marketing, start with this guide to help.
Go beyond the fundamentals of social media marketing. Learn advanced strategies to help your firm achieve a meaningful return on investment on its social media efforts.
The Social Law Firm Index is Good2bSocial’s highly anticipated annual study on the adoption, use and best practices of social media marketing within the American legal industry, including our ranking of America’s Top 100 Law Firms for best social media achievement.
