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AI has quickly become part of the content creation process at many law firms. Marketing teams are using tools like ChatGPT and Claude to research topics, summarize source material, develop outlines, improve existing copy and draft everything from social posts to long-form thought leadership. Now, the introduction of AI text watermarking is prompting an important […]
Platforms like LinkedIn, Instagram, YouTube, and TikTok have become search engines in their own right. Prospective clients now use social media to research legal issues, evaluate attorneys, and vet firms long before they reach a traditional search engine or a firm's website. That shift changes what your social profiles are. They're no longer just branding […]
If your firm sends client newsletters, legal updates, or business development emails to recipients in France or Italy, new privacy rules demand your attention. Tracking pixels, tiny invisible images embedded in emails that help marketing platforms measure opens and engagement, are now treated as regulated tracking technologies in two of Europe’s largest markets. If you’re […]
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For an introduction to trending topics such as branding, content development, campaign-driven marketing, marketing automation, SEO and social media, be sure to check out our on-demand webinars.
Our complimentary, downloadable ebooks offer comprehensive primers on everything from SEO and social media to content marketing and more.
Welcome to your ultimate guide to making the most out of your marketing budget. This eBook has been meticulously crafted to provide you with insights into the importance of strategic budgeting in the competitive landscape of legal marketing.
Whether you are just beginning to explore AI possibilities or are a seasoned expert, this eBook offers valuable insights and actionable strategies tailored to the unique needs of the legal marketing field.
Are you considering creating a pillar page for your law firm? Follow our step-by-step guide to create pillar pages for your law firm that establish authority and expertise in your practice area or industry.
The Social Law Firm Index is Good2bSocial’s highly anticipated annual study on the adoption, use and best practices of social media marketing within the American legal industry, including our ranking of America’s Top 100 Law Firms for best social media achievement.
