Author: Natalie Moe

On November 15th, we published the results of The Good2bSocial 2021 Social Law Firm Index, our annual whitepaper that examines how America’s top 200 law firms (as ranked by The American Lawyer) adopt and apply digital marketing in terms of outreach, engagement, and business development. The Social Law Firm Index analyzes each firm’s digital footprint […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Betiayn Tursi, the Global Chair and Co-Founder of the Women in Law Empowerment Forum, or as it is known WILEF. Now in its 15th year, WILEF is at the forefront of making women in law firms write their success stories. WILEF also […]

LinkedIn is an essential tool for legal marketers. If your firm is using the platform, you need a reliable way of understanding what’s working (and what’s not) in order to optimize your strategies. Tracking your LinkedIn analytics offers a way to qualify your social media efforts and improve overall ROI and reach. But where should […]

Email can be an extremely powerful channel. In fact, in a study conducted by HubSpot, 59% of marketers said that email led to their highest ROI. In the legal industry, email marketing is an important part of nurturing leads and supporting clients. But how can you be sure you’re getting the best results possible?  Your […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Lee Garfinkle, the Chief Client Development and Relationship Officer at Goodwin, an AMLAW 25 firm with offices in the US, Europe, and Asia. Lee has held senior-level client and marketing roles in law firms for almost 18 years and was a management […]

It’s easy to forget that SEO is about a lot more than making it to the top of search engine result pages. Improving the searcher’s experience and supporting your overall digital strategy are also key goals of SEO. That’s why there’s a difference between ranking factors and SEO factors. SEO factors matter a lot to […]

Video continues to increase in importance every day. In fact, studies done by Animoto reported that 93% of brands have gotten a new customer due to videos on social media, and including the word “video” in email subject lines can increase open rates by 19%.  In today’s business climate, everyone is trying to do more […]

LinkedIn is an important part of marketing for professional services. In fact, LinkedIn saw a large increase in conversations among users last year. But if you want more traction on LinkedIn, you have to be visible. How do you get more people to see your content on the platform? Here are some tips for improving […]

Email newsletters can be an effective way for small firms and large firms alike to provide value to their clients and generate new opportunities. That being said, to be effective, your newsletter must be more than just a grouping of your recent content. A focus on good writing, creative design, and intelligent analytics can help […]

SEO is a constantly evolving science. That makes it hard to know which tactics are helpful, and which could actually be hurtful. It’s important to be up-to-speed on the latest algorithms and practices or you risk harming your firm’s online visibility. Here are 12 outdated SEO practices that we now know to stay away from.  […]

Today’s Google searches can return news results in a variety of formats. Content can be delivered across Google News, Google Search, Google Assistant, YouTube, and Discover sections. How does Google determine which content will appear in this coveted section? Here are a few insights into what you need to know about Google News.  What is […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Auseh Britt, the Vice President of Growth Marketing at Terminus, and Kasey Johnson, the General Counsel at Terminus. Auseh leads demand generation, marketing operations, field marketing, and account-based marketing across new business and customer expansion. Kasey is a member of the Terminus Executive […]