If you follow our blog, then you know we talk a lot about the importance of creating and sharing content. That’s often easier said than done, especially if you’re a lawyer trying to maintain your own blog amongst all of your other activities. If you’re looking for inspiration for your next great content idea, look no further. Here are some of the tricks and tools we use when we need new content ideas. 

1. Follow Your Niche

It’s easier to develop relevant content and piggy-back on current events if you keep a pulse on what’s happening in your area or your industry. We suggest keeping a spreadsheet of different websites, journals, or blogs that pertain to your unique space and checking them regularly. 

2. Try an Aggregator

There are tools that mine useful content for you. You can select several articles and then extract the information that’s pertinent. You can even quote other articles as long as you source them properly. Each aggregator works a little bit differently, but you can find your favorite and then conduct one-off searches or monitor subjects on an ongoing basis. 

3. Ask for Ideas

People tend to like giving their opinions and ideas. Send surveys to your audience asking what questions they have and what they’d like to hear about. You can also post on social media asking for input. This will also give you deeper insights into your prospective clients’ challenges or concerns. 

4. Monitor Trends Within Online Communities

Forums are a great place to get new information and ideas. Sites like Quora, Reddit, or AskMetaFilter are all good places where people ask questions, share experiences, and have discussions. Join these forums so that you can create topics for discussion, test ideas, review headlines by keyword, and check out the popularity of ideas that you have. Facebook, LinkedIn, and other industry-specific groups are also great places for this type of conversation. 

5. View Competitors

Of course you can’t copy what they’re doing, but it’s smart to monitor your competitors and see what they’re talking about. You can use third-party tools to track the most popular content for different domains. 

6. Use the “Round Up” Format

Gathering a list of the top relevant news, events, trends, or questions is always a smart tactic. These articles tend to be of higher value for your readers and are more likely to be shared. You can work with a partner like an expert in your industry, or just ask clients or salespeople for their top questions. If you’re in a pinch, you can just put together a list of your most popular blogs. 

7. Get Organized

It’s important that you don’t go straight from your idea to writing. You need to formulate an outline in order to have the best content possible. Many people use a whiteboard or sticky notes to tie together their ideas. Find whatever way works for you, but filter through your thoughts and make sure your points will be presented cohesively. 

8. Attend Conferences

Industry events like seminars or panels are a good place to hear about hot topics and get other ideas. Take note of what people are asking about and what experts are sharing. Even if you can’t attend in person, you can browse the agendas of events in your industry and see what sessions seem interesting. 

9. Dig Deeper Into Site Analytics

To find out what your audience likes, explore user behavior from different sources, and detect weak points in content, you should review the statistics from your web content periodically. You should also try to understand the entire content journey that your audience takes. 

10. Get Inspired by Creative Sites

Interesting ideas are all around you, if you know where to look. For example, use a site like Depositphotos that supports and inspires users to find more content options and quickly find exactly what they are looking for. 

Takeaway: 

Great content is important, but making your content great takes practice, ongoing effort, and time. Try to continually improve your process by using these tips. If you need more strategic advice around developing a robust content plan that generates leads, let us help. We support firms and individual attorneys in promoting their firms with compelling content that gets noticed. 

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