Author: Vondrae McCoy

HubSpot is a powerful tool that law firms of any size can use to level up their digital marketing. However, that doesn’t mean organizations always leverage HubSpot CRM or CMS to their full potential. For this blog, I have created a comprehensive guide filled with tips to help you maximize your HubSpot experience. If you’re […]

Digital marketing offers several benefits – but the main one is that it is trackable and measurable. That means digital tactics offer legal marketers plenty of opportunity to make data-driven decisions and improve their efforts over time. The best way to do so? A/B Testing. In this blog, I will break down what A/B testing […]

Sliding into our coziest shoes or settling into a favorite chair brings a unique sense of comfort, as though they were crafted specifically for us. This soothing familiarity is so dependable that we instinctively gravitate toward it whenever we seek comfort. When it comes to law firm marketing, meeting – and hopefully exceeding – this […]

Google Analytics is one of the most popular digital analytics software that law firms are utilizing to accurately analyze in-depth details about the visitors on their website. Most law firms are aware and/or have had a brief encounter with Google Analytics, but that does not necessarily mean that they are using it to its fullest […]

As a legal marketer, you’ve probably seen a dip in performance from your digital ads over time. Maybe your click-through rates (CTR) have dropped, conversions are lower, or your ad costs are creeping up. These are clear signs of ad fatigue, a common problem that affects many digital campaigns, including those in the legal space. […]

Social media plays a critical role in any modern law firms’ marketing arsenal, and staying ahead of the curve means being open to emerging platforms. Enter Bluesky, a rapidly growing alternative to X (formerly Twitter). Designed as a decentralized, customizable social network, Bluesky has over 31 million users (as of February 2025) and is making […]

If you want to know what impact your law firm’s website and marketing efforts have had, you should be familiar with Google Analytics. Google Analytics allows you to track and analyze every last detail of your law firm’s website and traffic. In fact, Google Analytics gives you so many options, and so much detail. In […]

  Google Analytics is an essential web analytics component for every legal marketer’s toolbox. Through Google Analytics, legal marketers can uncover a tremendous amount of data about their law firm’s website that can be used to enhance marketing and business development strategies. But Google Analytics surfaces so much data, it’s hard to know where to […]

As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track the return on investment (ROI) of your efforts? How can you attribute your social media marketing efforts to new business? According to a study conducted by LinkedIn, 58% of marketers have to prove […]

Attracting local customers to your law firm requires more than just a well-designed website or word-of-mouth referrals. Pay-Per-Click (PPC) advertising offers an effective way to reach potential clients in your immediate area, driving more foot traffic and inquiries to your practice. In this blog, I’ll explore advanced local PPC strategies that can help your law […]

LinkedIn is the ultimate platform for legal marketers to enhance their firm’s brand, build connections, and make data-driven decisions. While platforms like X (formerly Twitter), Facebook, and Instagram are useful for general brand awareness, LinkedIn stands out for its B2B marketing potential, especially for law firms. With over 1 billion users worldwide as of 2024—including […]

  Law firm marketers know that data-driven marketing is the most effective type, but it’s not always easy to tie data into content. Content marketing is more of a creative endeavor – but that doesn’t mean you can’t use the statistics and facts you have access to to improve your content strategy. When you let […]