Author: Vondrae McCoy

​LinkedIn’s updated generative AI policy has prompted plenty of questions, and for good reason. As of November 3, 2025, the popular social media network began using certain member data to train the generative-AI models that support many of the platform’s features. For lawyers who rely on LinkedIn to share thought leadership, build visibility, or stay […]

​If you’re looking to bring more efficiency to your firm’s content marketing efforts, few tools hold as much promise as artificial intelligence. Whether you’re drafting blog posts, generating ad copy variations, or creating an email sequence, AI can save you and your team countless hours of initial effort. Unfortunately, this efficiency can come with a […]

​Is your LinkedIn strategy optimized for maximum impact? The platform’s algorithm has undergone significant changes this year, fundamentally altering how legal content reaches potential clients and professional networks. Understanding these updates isn’t optional—it’s essential for maintaining visibility and generating qualified leads. With the new LinkedIn algorithm prioritizing thought leadership, meaningful engagement, and client-focused content, it’s […]

​Social media has become an indispensable tool for law firms looking to build their brand, showcase expertise, and connect with clients. But creating engaging, professional content while managing the demands of legal practice is no small feat. That’s where generative AI and LLM tools like Jasper, ChatGPT, and Claude can help simplify and enhance the […]

​Is your law firm targeting the wrong audience? Digital marketing has so many moving parts, it’s easy to lose focus and chase after wrong metrics. We fall into the trap of assuming that rising numbers are always positive, while falling numbers are inherently negative. But when it comes to connecting with your ideal client, I’ve […]

With more than 1 billion users globally, LinkedIn remains the premier platform for professional networking. But while I know from my own experience that a strong LinkedIn presence can help lawyers attract new clients and establish themselves as thought leaders within their practice areas, far too many still struggle to leverage the platform to its […]

If your law firm wants to stay connected with clients and prospects, you can’t afford to ignore the power of email. According to Hubspot, email marketing generates an average ROI of $42 for every $1 spent, significantly higher than many other digital marketing channels. Yet even the most seasoned legal marketers aren’t immune to mistakes […]

Is your law firm struggling to stand out in today’s crowded legal marketplace? Pivoting to more video content could be just the game-changer you’ve been looking for. As of February 2025, video apps dominated global mobile data usage, accounting for 76% of monthly consumption. Social media algorithms also increasingly prioritize video. As far as I’m […]

As a HubSpot Platinum Partner, we understand just how powerful this platform can be for law firms of any size looking to elevate their digital marketing. But we also know that many organizations aren’t using HubSpot CRM or CMS to its full potential. That’s why I’ve created a comprehensive guide packed with expert tips to […]

LinkedIn video ad conversion rates are soaring, as businesses across industries increasingly turn to the platform to connect with their target audiences in more meaningful ways. For lawyers and legal marketers, posting on LinkedIn offers a huge opportunity to engage decision-makers and potential clients, build credibility in their areas of practice, and drive growth in […]

Digital marketing offers several benefits – but the main one is that it is trackable and measurable. That means digital tactics offer legal marketers plenty of opportunity to make data-driven decisions and improve their efforts over time. The best way to do so? A/B Testing. In this blog, I will break down what A/B testing […]

Sliding into our coziest shoes or settling into a favorite chair brings a unique sense of comfort, as though they were crafted specifically for us. This soothing familiarity is so dependable that we instinctively gravitate toward it whenever we seek comfort. When it comes to law firm marketing, meeting – and hopefully exceeding – this […]