Author: Vondrae McCoy

​Is your law firm targeting the wrong audience? Digital marketing has so many moving parts, it’s easy to lose focus and chase after wrong metrics. We fall into the trap of assuming that rising numbers are always positive, while falling numbers are inherently negative. But when it comes to connecting with your ideal client, I’ve […]

With more than 1 billion users globally, LinkedIn remains the premier platform for professional networking. But while I know from my own experience that a strong LinkedIn presence can help lawyers attract new clients and establish themselves as thought leaders within their practice areas, far too many still struggle to leverage the platform to its […]

If your law firm wants to stay connected with clients and prospects, you can’t afford to ignore the power of email. According to Hubspot, email marketing generates an average ROI of $42 for every $1 spent, significantly higher than many other digital marketing channels. Yet even the most seasoned legal marketers aren’t immune to mistakes […]

Is your law firm struggling to stand out in today’s crowded legal marketplace? Pivoting to more video content could be just the game-changer you’ve been looking for. As of February 2025, video apps dominated global mobile data usage, accounting for 76% of monthly consumption. Social media algorithms also increasingly prioritize video. As far as I’m […]

As a HubSpot Platinum Partner, we understand just how powerful this platform can be for law firms of any size looking to elevate their digital marketing. But we also know that many organizations aren’t using HubSpot CRM or CMS to its full potential. That’s why I’ve created a comprehensive guide packed with expert tips to […]

LinkedIn video ad conversion rates are soaring, as businesses across industries increasingly turn to the platform to connect with their target audiences in more meaningful ways. For lawyers and legal marketers, posting on LinkedIn offers a huge opportunity to engage decision-makers and potential clients, build credibility in their areas of practice, and drive growth in […]

Digital marketing offers several benefits – but the main one is that it is trackable and measurable. That means digital tactics offer legal marketers plenty of opportunity to make data-driven decisions and improve their efforts over time. The best way to do so? A/B Testing. In this blog, I will break down what A/B testing […]

Sliding into our coziest shoes or settling into a favorite chair brings a unique sense of comfort, as though they were crafted specifically for us. This soothing familiarity is so dependable that we instinctively gravitate toward it whenever we seek comfort. When it comes to law firm marketing, meeting – and hopefully exceeding – this […]

Google Analytics is one of the most popular digital analytics software that law firms are utilizing to accurately analyze in-depth details about the visitors on their website. Most law firms are aware and/or have had a brief encounter with Google Analytics, but that does not necessarily mean that they are using it to its fullest […]

As a legal marketer, you’ve probably seen a dip in performance from your digital ads over time. Maybe your click-through rates (CTR) have dropped, conversions are lower, or your ad costs are creeping up. These are clear signs of ad fatigue, a common problem that affects many digital campaigns, including those in the legal space. […]

Social media plays a critical role in any modern law firms’ marketing arsenal, and staying ahead of the curve means being open to emerging platforms. Enter Bluesky, a rapidly growing alternative to X (formerly Twitter). Designed as a decentralized, customizable social network, Bluesky has over 31 million users (as of February 2025) and is making […]

If you want to know what impact your law firm’s website and marketing efforts have had, you should be familiar with Google Analytics. Google Analytics allows you to track and analyze every last detail of your law firm’s website and traffic. In fact, Google Analytics gives you so many options, and so much detail. In […]