Author: Joe Balestrino

The SEO game is changing and it’s no longer enough for law firms to target and monitor organic search engine rankings alone. Rather, they need to embrace a more integrated approach: on-SERP SEO. (SERP stands for search engine results page.) The term on-SERP SEO refers to the process of fully optimizing the first page of […]

Search engine optimization (SEO) is not a “set it and forget it” kind of thing. All of the factors that determine where your website shows up in search results are in constant motion. Other web pages, users, search ranking algorithms, and even the internet itself, are always changing. Good results today won’t necessarily hold up […]

The landscape of search engine optimization (SEO) and link building is always changing, and today, the importance of building high-quality links has never been higher. As a law firm marketer, you should be familiar with multiple SEO strategies, including earning trust and high-quality links. The trust element of this will typically lead to high-quality links, […]

We know you’re great at what you do. Naturally, your firm only gets glowing reviews. In the very, very off chance that someone did leave a bad review somewhere in the digital world, have you given any thought to the impact this negative review will have on your law firm’s SEO?  Aside from the fact […]

When it comes to digital marketing, your law firm’s search strategy plays an important role in acquiring new clients. There are various search strategies law firms can employ to show up on a prospect’s search engine result page (SERP). The three commonly used tactics in the legal industry are: search engine optimization (SEO), search engine […]

Google algorithms are one of the more complex search engine optimization (SEO) factors, that unfortunately fall completely outside of your control. In Google’s early stages, they made only a few updates to their algorithms. Now, Google makes thousands of changes every year. While most of them are small and go unnoticed, they can all affect […]

If you’re looking improve the SEO of your law firm website or merely learn more about how search engines work, we’ve gathered 5 SEO eBooks for law firms that will sharpen any marketer’s search engine knowledge. Whether you’re just beginning your journey to search engine optimization or you are a veteran, we think you can […]

As you work to implement your digital marketing strategy for your law firm, you will likely incorporate some element of SEO. Not only should search engine optimization be a part of any digital marketing strategy, but you should remember to include images. With the proper images and captions, your content will be attractive and engaging. […]

The factors that Google uses to rank pages on search engine page results (SERPS) continue to evolve. Mobility is one of the factors that Google considers very important when it comes to ranking your website. Therefore, law firms need to optimize their website and create an SEO strategy that includes mobile as well as desktop. […]

Law firms working on their digital marketing should be sure to develop an SEO strategy. Without SEO, or search engine optimization, you will be missing out on a key aspect of advertising: the ability to find your law firm just by searching for relevant keywords. A website without optimization is similar to having a store […]

To make sure you stay on top of your law firm’s marketing, take some time to familiarize yourself with some of the key law firm SEO trends for 2019. The techniques behind search engine optimization are always changing, so it is essential to know what works and what does not, which will allow you to […]

As a law firm, you should take whatever steps you can to boost your ranking on search engines. One method that is frequently overlooked is guest blogging. When done correctly, guest blogging for law firms will provide SEO benefits by helping you build links in a manner that search engines view as organic. Why Guest […]