Author: Joe Balestrino

When it comes to digital marketing, your law firm’s search strategy plays an important role in acquiring new clients. There are various search strategies law firms can employ to show up on a prospect’s search engine result page (SERP). The three commonly used tactics in the legal industry are: search engine optimization (SEO), search engine […]

Google algorithms are one of the more complex search engine optimization (SEO) factors, that unfortunately fall completely outside of your control. In Google’s early stages, they made only a few updates to their algorithms. Now, Google makes thousands of changes every year. While most of them are small and go unnoticed, they can all affect […]

If you’re looking improve the SEO of your law firm website or merely learn more about how search engines work, we’ve gathered 5 SEO eBooks for law firms that will sharpen any marketer’s search engine knowledge. Whether you’re just beginning your journey to search engine optimization or you are a veteran, we think you can […]

As you work to implement your digital marketing strategy for your law firm, you will likely incorporate some element of SEO. Not only should search engine optimization be a part of any digital marketing strategy, but you should remember to include images. With the proper images and captions, your content will be attractive and engaging. […]

The factors that Google uses to rank pages on search engine page results (SERPS) continue to evolve. Mobility is one of the factors that Google considers very important when it comes to ranking your website. Therefore, law firms need to optimize their website and create an SEO strategy that includes mobile as well as desktop. […]

Law firms working on their digital marketing should be sure to develop an SEO strategy. Without SEO, or search engine optimization, you will be missing out on a key aspect of advertising: the ability to find your law firm just by searching for relevant keywords. A website without optimization is similar to having a store […]

To make sure you stay on top of your law firm’s marketing, take some time to familiarize yourself with some of the key law firm SEO trends for 2019. The techniques behind search engine optimization are always changing, so it is essential to know what works and what does not, which will allow you to […]

As a law firm, you should take whatever steps you can to boost your ranking on search engines. One method that is frequently overlooked is guest blogging. When done correctly, guest blogging for law firms will provide SEO benefits by helping you build links in a manner that search engines view as organic. Why Guest […]

What are meta tags? What’s a meta description? Pretty hard to know you’re creating effective ones if you’re not sure what they are. In the vast world of SEO, meta descriptions are an important component that can be tricky – but necessary – to create. Meta tags are HTML elements that provide information about a […]

With the likes of Siri, Alexa, and Google Assistant now becoming a part of our everyday lives, it is safe to say that we have officially entered the era of digital assistants and voice search. SEO for lawyers is an important part of a digital marketing strategy, here’s what voice search means for them. The […]

Search engine optimization is a big part of doing business in the online world today. With all of the competition out there, it’s crucial for businesses to do whatever they can to give themselves a boost in visibility. A lot of attention is paid to SEO, keywords, and results pages as firms compete for the […]

Generate leads with your law firm blog with useful, optimized content + a related call to action. Content marketing will continue to dominate marketing activity in 2018, according to the Smart Insights Global Survey in December 2017. There are several types of content—blogs, e-books, white papers, and case studies are just some of them. Of […]