Author: Joe Balestrino

The SEO Benefits of Guest Blogging for Law Firms

As a law firm, you should take whatever steps you can to boost your ranking on search engines. One method that is frequently overlooked is guest blogging. When done correctly, guest blogging for law firms will provide SEO benefits by helping you build links in a manner that search engines view as organic. Why Guest […]

How Law Firms Can Create Compelling Meta Descriptions

What are meta tags? What’s a meta description? Pretty hard to know you’re creating effective ones if you’re not sure what they are. In the vast world of SEO, meta descriptions are an important component that can be tricky – but necessary – to create. Meta tags are HTML elements that provide information about a […]

SEO for Lawyers in the Age of Voice Search

With the likes of Siri, Alexa, and Google Assistant now becoming a part of our everyday lives, it is safe to say that we have officially entered the era of digital assistants and voice search. SEO for lawyers is an important part of a digital marketing strategy, here’s what voice search means for them. The […]

What Lawyers Should Know About Duplicate Content

Search engine optimization is a big part of doing business in the online world today. With all of the competition out there, it’s crucial for businesses to do whatever they can to give themselves a boost in visibility. A lot of attention is paid to SEO, keywords, and results pages as firms compete for the […]

How to Generate Leads with Your Law Firm Blog

Generate leads with your law firm blog with useful, optimized content + a related call to action. Content marketing will continue to dominate marketing activity in 2018, according to the Smart Insights Global Survey in December 2017. There are several types of content—blogs, e-books, white papers, and case studies are just some of them. Of […]

What Recent Google Algorithm Updates Could Mean For Your Law Firm

There’s a very good chance you’ve noticed some changes in the traffic your site receives from Google over the last few weeks. You may be suddenly receiving a bit more, or, unfortunately, you may have noticed a drop. If your law firm has seen a rise or drop in traffic — or even a series […]

How Law Firms Should Optimize Content for Voice Search

Voice search isn’t a new concept. It has been around for quite a while now, but it only started to really take off a couple of years back, many thanks to Siri, Apple’s voice assistant. Today, we also have Google Voice for Android, MicroSoft Cortana for PC, and Alexa from Amazon, just to name a […]

What Do Google’s New Longer Search Results Snippets Mean For Law Firms?

Snippets are the explanatory text found below listings on Google’s search result pages. For the longest time, snippets have been limited to 165 characters. Recently though, Google made changes to their result pages to accommodate longer snippets. Today, they can go up to 230 characters, and sometimes more. How Did the Change Come About? Google […]

How To Get Your Law Firm Started With Semantic Search and SEO

Search technology is constantly evolving. Each day, Google’s algorithms become a little bit better at doing their job. We don’t even notice the subtle changes, but every time we run a search, the results we get back improve. One of the biggest changes in search over the last few years, and greatly responsible for the […]

What to Do After a Website Redesign

A website redesign can be a great way to breathe new life into your law firm’s site. Updating your site design can do a lot to increase traffic and engagement. The process of getting from current site to new site, though, can be nerve racking. See: What to do Before Redesigning a Website Even though […]

5 Powerful Website Analytics Tools That Go Beyond Google Analytics

You are probably spending a lot of effort and money on your website, but do you know if your efforts are paying off? Information is power. Google Analytics remains the most popular analytics tool around, but it’s not your only option. There are many other tools that can help you depending on your needs and […]

How and Why Law Firms Need to Set Up Goals in Google Analytics

Google Analytics is a great tool for tracking traffic and pageviews on your law firm’s website. What many don’t realize, though, is that with some configuration, Google Analytics can be set up to track and measure your firm’s actual marketing goals. By setting and tracking goals, you’ll be able to go beyond the general (and […]