Author: Good2bSocial

The search landscape has changed dramatically in recent years. AI-powered SERPs and LLMs are reshaping the way legal audiences discover and engage with content. Optimizing for keywords is no longer enough; legal marketers must level up their approach to visibility or risk falling behind. But what will it take to future-proof your firm’s visibility strategy? […]

​In sports, athletes with distinct skills join forces to form a championship team. Effective SEO for attorneys also relies on specialty players, including on-page and off-page SEO. These two components serve different functions, but are both critical to improving and maintaining your search engine rankings. What is On-Page SEO? On-page SEO involves all the optimization […]

​Has ChatGPT changed the way you work? In the few short years since its 2022 debut, ChatGPT and similar AI-powered tools have become integral to our daily lives, helping us save time and effort across a wide range of tasks. But should content creation be one of them? While many organizations are leveraging tools like […]

​Video isn’t just an option anymore—it’s a must-have for law firms looking to boost their online presence and connect with clients in meaningful ways. Take LinkedIn as an example. Recent updates to its interface suggest the platform is increasingly prioritizing video content. In fact, video consumption isn’t just growing on LinkedIn, it’s surging, with time […]

Wouldn’t it be amazing if every quality lead visiting your law firm’s website immediately became a client? That obviously isn’t possible in the real world—at least not right away. Even when your site brings in qualified traffic, some website visitors are bound to leave without contacting your firm. But that doesn’t mean you’ve lost them […]

Selling to law firms isn’t just about pitching your product or service—it’s about demonstrating value.  With so many offers—new technologies, software, and services—coming their way on a daily basis, most firms struggle to sort through the noise to identify products and services that will truly benefit their practice. Rather than focusing solely on your offering, […]

The shift to a digital-first world has transformed how professionals across industries connect and grow their networks, and the legal industry is no exception. While lawyers have long relied on in-person networking and word-of-mouth referrals, COVID-19 in 2020 pushed the industry away from traditional methods like client dinners and sports outings, making digital platforms and […]

Your professional bio is more than a formality—it’s often the first impression you leave with potential clients. When someone hires an attorney, they’re not just choosing a service; they’re placing their trust in someone they believe has the knowledge and skill to successfully take on their most pressing legal challenges. In my experience, attorney bios […]

Case studies are one of the most powerful tools in the law firm marketing arsenal. Showcasing how your firm helped a real client resolve actual legal challenges allows you to clearly demonstrate its expertise, build credibility with its target audience, and convince potential clients that your attorneys are capable of achieving the outcome they need. […]

Business-to-business (B2B) demand generation in the legal industry is undergoing a significant transformation, thanks to artificial intelligence (AI). In a world where legal services are highly competitive, AI offers several innovative strategies to not only capture but also to nurture high-value leads. Law firms, legal marketers, and lawyers who embrace these AI solutions are setting […]

Lead generation for lawyers is one of the most important things you can spend time on. There’s no one-size-fits-all approach. Instead, savvy marketers will create a strategy based on proven channels and an effective combination of tactics. In this blog, I am exploring key lead generation channels tailored for law firms and lawyers, diving into […]

It’s unlikely that clients who have never heard of your firm will come knocking at your door. The reality is that you need to make sure prospects are aware of your services, while at the same time making sure they know how your firm can help them to address their most pressing challenges.  That’s where […]