Survey questions are an important aspect when it comes to webinars and events because they provide feedback and information from your audience members you may not be able to receive any other way. Attendee feedback lets you know if what you’re doing is working, and how you can improve. Ask these survey questions before, during, and after your law firm’s webinar to improve the quality of your virtual events and keep your audience coming back for more. And with 57% of marketers hosting up to 50 webinars a year, it’s important that your law firm is making the most of each webinar you host and improving them over time.
A huge part of being able to do this is asking survey questions throughout the entire process. Based on our extensive experience with webinars and research, these are the questions we find to be most impactful.
Why Are Webinar Surveys Important?
One of the easiest ways to make sure you’re giving your audience what they want is to ask them. And those that attend webinars appreciate knowing that the host cares about their experience and isn’t just trying to execute another trendy marketing tactic.
- 81% of marketers use Q&A as a part of their webinar strategy, so it’s come to be expected.
- 22% of respondents have reported wanting to see hosts take questions from the audience.
So, if your firm wants to fulfill your audience’s expectations, you should be proactive about including questions throughout the process.
Pre-Webinar Survey Questions
What’s the most effective way to anticipate the wants and needs of your audience? Ask them directly with pre-webinar survey questions — and then deliver. Ensure your attendees get the value of what they expected from the webinar. In addition, early engagement with audience members before your webinar will also encourage them to attend the webinar when the day comes. Make sure to send registrants reminder emails leading up to the webinar, and include a short survey to help ensure your webinar is on par with what they’re looking for.
1. How did you hear about this event? – this will let you know which channels of promotion are performing best.
2. Have you ever attended one of our webinars or events before? – this will provide you with data on how warm the audience is and can inform your email strategy for before and after the webinar. I.e. you can use this list to push content aimed at warmer leads if you know the audience is composed of returning visitors.
3. Why did you decide to spend your valuable time attending this webinar? – this will let you know what value they’re hoping to get out of the webinar. Once you have that answer- you can make sure you’re delivering it.
4. What device will you be using to participate in the webinar? – If you discover many registrants will be mobile, you may want to send out powerpoints ahead of time and turn cameras off as needed to ensure it runs smoothly.
5. What are you hoping to get out of this webinar? What are you hoping to learn? – Again, this will help you know what your audience’s pain points are and give you time to brainstorm how to alleviate them.
6. What’s your preferred social media platform? – The answer to survey question #6 can inform your social media team how they should spend their money and resources online.
7. Will you need any video/ audio accommodations? – Many webinar hosting platforms offer closed captions, and additionally this can help inform you of whether you need to include a more detailed powerpoint sent ahead of time, or offer a transcript for after the webinar.
Questions for During the Webinar
Once the webinar is underway, ask these questions to ensure everyone can take advantage of the information being presented.
8. Are you experiencing any technical issues? (ask this at the beginning of the webinar so that you can troubleshoot) – This will let you know that everyone can see and hear you. If a large number of people are having trouble this could point to an error on your end. Try having someone on standby to help people troubleshoot technical difficulties.
9. Is there anything that you’d like the speakers to elaborate on? – Give viewers an opportunity to let you know if anything isn’t clear so you can expand on those points. This will ensure they’re getting the most value possible out of your webinar.
10. Do you have any questions? – At the end, or throughout, it’s always a good idea to allow people to ask questions.
Post-Webinar Survey Questions
Post-webinar survey questions can help you get real feedback on the quality of your law firm’s webinar and help you in planning future webinars. Send a short post-webinar survey to attendees within 2 hours after the webinar airs. Survey questions like “what would you like to learn in our next webinar?” can also help you uncover content ideas for future events.
11. How would you rate the webinar (according to a scale)? – This is an opportunity to know at face value how well you did.
12. How would you rate the speakers (again, on a scale)? – A key component of webinars is the speaker. In order to improve, you must know if your speaker has been clear, concise, and informative enough for your audience.
13. How would you rate the technology? – Technology plays a huge role in how effective a webinar is. This will let you know if the technology you used is doing a solid job.
14. Did the webinar meet your expectations? – This gives attendees an opportunity to communicate their expectations and allows you to learn whether you met them.
15. Has your perception of our firm improved due to the webinar? – This question will help you gauge the ROI of your efforts.
16. What was your favorite moment during the webinar? Least favorite? – These questions offer a great opportunity to learn your firm’s strengths and weaknesses.
17. How happy were you with the length of the webinar and the amount of information presented? – Finding a balance between being informative and overloading attendees with information can be tough. This will let you know if you’re in the ballpark.
18. How likely would you be to recommend this webinar presentation to a colleague? – Those that are truly satisfied will be recommending this to others.
19. Will you attend our next event? – A large amount of yes’s will let you know you’ve done a good job.
20. What improvements can we make to the webinar experience? – This is an easy way to learn what you can do better next time.
21. What time of the day works best for you for future webinars? – Scheduling is always a big concern with webinars, this will give important insights on what time is best for hosting.
Tips for Designing Successful Webinar Surveys
When putting together surveys, we suggest using a platform like Survey Monkey. You can also create your post-webinar survey questions right in Zoom if that is the software your law firm uses to host webinars.
In order to get people to actively participate in your webinar surveys, make it as simple and painless as possible. Follow these tips:
- Start with easy questions – keep things simple, such as true/false options.
- Keep it brief – the longer the survey, the more you may deter respondents and the less thoughtful responses will be.
- Limit answer choices – too many decisions makes things complicated.
Related: 10 Ways to Prevent Your Law Firm’s Webinar From Being a Snooze-Fest
The success of your law firm webinar depends on knowing as much as possible about those who choose to attend. This is true at all stages of the process, including before the event starts! Always remember that the goal of your webinar is to create value for your audience so they will continue to attend in the future and recommend your webinar to their network of colleagues. Take their feedback and use it to build even better webinars in the future, and you’re sure to see your webinars skyrocket in popularity and value.
Are you ready to host your own webinar that connects with your audience, builds authority and trust, and grows your email list? Reach out to us for help today.
This post has been edited and republished from May 3, 2021.