Effective Copywriting Strategies for Law Firm Landing Pages
In the competitive world of legal services, attracting potential clients online has never been more crucial. As a law firm, your landing page is often the first point of contact with potential clients. It’s the virtual front door to your practice — a place where first impressions matter immensely. Crafting compelling landing page copy that […]
Programmatic Advertising for Law Firms: A Plain English Guide to Real-Time Bidding (RTB)
Programmatic advertising continues to be a popular strategy for law firm marketers. Programmatic ad buying technology is highly targeted, less expensive, and more transparent than traditional advertising. That being said, programmatic advertising and Real Time Bidding (RTB) concepts can be confusing, and therefore intimidating to many law firm professionals. Here, we’ll cover the basics of […]
LinkedIn Matched Audiences: A Game Changer for Corporate Law Firms
LinkedIn unveiled its new advertising platform LinkedIn Matched Audiences, with three tools: website retargeting, account targeting, and contact targeting, to help marketers target prospects with more personalized campaigns. Although late to the party–Facebook has “Custom Audiences” and Twitter, “Tailored Audiences”– LinkedIn’s “Matched Audiences” has the potential to surpass both in effectiveness for law firms that […]