by Guy Alvarez | Mar 19, 2021 | Measurement and Analytics
In the realm of online marketing, you hear the term “conversion” a lot. A conversion is when a visitor to your website completes some action that you wanted them to complete. Depending on your intentions, an actual conversion can be many different things. It could be...
by Noreen Fishman | Dec 11, 2020 | Digital Marketing
Lead nurturing is a set of activities that move a lead through the buyer’s journey by building awareness, engaging, and educating them with valuable content, thereby creating relationships and building trust. This is critical because no matter how intrigued a...
by Kevin Vermeulen | Oct 23, 2020 | Digital Marketing
“Lead generation” is an important term for law firms. The truth is that lead generation makes up the bulk of marketing that a law firm will do. That’s because all eventual clients were at one time only leads. What made them end up signing a contract with your firm,...
by Guy Alvarez | Apr 27, 2018 | Digital Marketing
Is your website driving leads for your law practice — real leads that turn into clients? Generating leads is the number one challenge for most lawyers and law firms. Leads are getting harder and harder to come by using traditional marketing techniques like print ads...
by Good2bSocial | Aug 22, 2017 | Search Engine Marketing
Alan Schneider is the Director of Paid Search at Good2bSocial. He is a 14-year search engine marketing (SEM) veteran and the former co-owner of Mr-SEO.com. Alan manages paid search on the AdWords and Bing Ads platforms for all of Good2bSocial’s clients. Podcast...
