Tag: lead generation

Law Firm SEO is About More Than Keywords

Law Firm SEO Market Research While keyword research is one of the most important aspects of good search engine optimization (SEO) for any law firm, to start there is like starting to read a book from the second chapter. Keyword research is a fundamental part of SEO, but it is not the first step. Before […]

Top 9 SEO Tools for Law Firms

SEO Tools for Law Firms Search engine optimization is one of the most important aspects of your law firm’s online presence. Like it or not, search engines play a huge role in determining how many people are going to find your website when they’re looking for your services. SEO should be a top priority to […]

How Legal Marketers Can Create Landing Pages That Convert

Law Firm Online Advertising If your law firm is using any type of paid online advertising, especially pay-per-click (PPC), an essential part of your marketing strategy should be setting up landing pages that convert visitors from those ads into leads and clients. An effective landing page can mean the difference between a wasted marketing budget […]

Why Long-Tail Keywords Are Important For Law Firm SEO

Most law firms and website owners understand the concept of a keyword as it pertains to websites and search engines. When it comes to law firm SEO, however, many legal marketers fail to understand the difference between keywords and long-tail keywords. If you’re not making efforts to optimize your website for both, you are missing […]

5 Reasons Lawyers Should Consider Social Media Advertising

Social media has become an essential part of an inbound marketing strategy. It doesn’t just give your law firm access to the largest collective audience on the planet, it gives you an unprecedented ability to research and target your desired prospects. While it is possible to make great gains without spending a dime on social […]

A Lawyer’s Take on New Age Business Development

Case Study: Joshua Brinen, Brinen & Associates “Meet people; press flesh; get gigs.” According to Joshua Brinen, the age-old process of marketing and lead generation for lawyers hasn’t changed much throughout the years. Yet the entire dynamic of how lawyers like Brinen are meeting people and “pressing flesh” has changed dramatically. When he started Brinen […]