Tag: law firms

“If there’s one reason we have done better than our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business. It certainly matters online, where word of mouth is so very, very powerful.” […]

If you want to establish a successful law firm content marketing strategy, you should begin by setting up an editorial calendar. This advice is not restricted to law firms, it’s a general axiom for all business blogging. It’s broadly applicable to publications of all sorts — whether you’re publishing website content or an e-zine, an […]

“How do I get you to publish a story on the partners at my firm?” “Why don’t you publish lawyer profiles?” These were some of the questions that law firm PR professionals were asking reporters at an event for law firm media professionals. The event was organized to allow law firm professionals and PR agencies […]

Recently I spoke with a friend who is quite savvy about social media and handles business development at a major law firm. During our call he complained about the lack of understanding of social media marketing, not just in his firm but in the entire legal industry. “You don’t understand how bad it is. At a recent conference, […]

Law firms and legal marketers are spending tens, even hundreds of thousands of dollars for the privilege of placing their content on third party publications or distribution services. The reason law firms are willing to pay for this is to expand their reach. These publications and services have created extensive distribution networks and are (at least […]

The focus today is in creating and executing a robust content marketing strategy

Rainmakers who collaborate end up with a bigger book of business than those who hoard work.

Law firms need to insure that they don’t over rely on search engine rankings as a way to indicate a successful digital and social media strategy.

Twitter lists help you manage your time, organize your feed and stay current on a certain topic or industry. We have written in the past about some basic ways lawyers and legal marketers can use Twitter to raise awareness of their services, strategically grow their networks and position themselves as thought leaders in their areas of […]

Search engine optimization is the process of optimizing your website and blog so they appear as high as possible in search results for specific keywords or phrases that are relevant to the legal services your firm provides and the issues your clients face. In general, sites that appear higher in search results will receive more […]

All online searches begin with someone — maybe a client or a prospect — typing a keyword into a search box. Finding out what they’re typing, what keywords they’re using to find a lawyer like you is a coveted insight. Placing high in the rankings in response to searches for the right keywords is crucial […]

“If there’s one reason we have done better than our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business. It certainly matters online, where word of mouth is so very, very powerful.” […]