Tag: law firms

Facebook, has built a new live-streaming platform that allows its users to create their own unique video anytime and anywhere. We’ve mentioned how video is becoming more and more important for increasing SEO and building brand trust. Now, let’s explore how law firms use Facebook Live to engage with their audience and what other benefits it may […]

Surveying the Search Engine Landscape: Law Firm SEO The Internet is the most common tool used to conduct research. People rely heavily on search engines like Google, Bing, and Yahoo. These people include consumers, enterprises, and your prospective clients, A typical search can yield many pages of results. We know that most people don’t explore […]

Carter Phillips on the importance of social media.

This year we’ve expanded our coverage to provide a ranking of the top 100 U.S. firms.

Content Marketing is one of those slippery terms that serves a multitude of purposes and covers up a multitude of sins

I recently gave a presentation to members of the New York chapter of  the Legal Marketing Association entitled “I have a blog, a Twitter handle, and a LinkedIn page, now what?” The audience was mostly comprised of marketers at top law firms who are focused on learning how to properly utilize social media and how to take their firm’s social media marketing to the next level. As is often […]

Law firms in the UK have a substantial lead on their counterparts in the US when it comes to the effective use of social business tools and technology. That’s the conclusion we reached in our recent study, The Social Law Firm Index – UK Edition, conducted jointly with the Ark Group, which is being released in early September, […]

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” Bill Gates   Law firms, although well behind most corporations in their use of and adoption of new technology, […]

If you want to get a job done there are 2 essential things to bear in mind. First, you have to find the right person to put in charge. For every important task somebody’s neck should be on the line (and not buried in the sand) – otherwise it’s pretty certain that nothing much will […]

Last weekend I had a chance to look through the 2014 State of Digital & Content Marketing Survey put together by Greentarget, ALM and the Zeughauser Group. For the last few years this has proven to be one of the most instructive surveys done in the legal market and this year turns out to be […]

Over the last year, a new position has been created by many Fortune 1000 companies — the Chief Digital Officer.  The CDO joins the executive suite as an important new player charged with the responsibility  of defining the strategy for a company’s deployment and use of social and digital technology. According to a blog post in the MIT […]

Having plunged into the world of social media by joining LinkedIn, it’s now time to venture further.  The next step on your path to becoming a social media maven is to explore Twitter. Since it’s founding in 2006, Twitter has mushroomed into one of the most active sites on the Internet, boasting more than 500 […]