Tag: Facebook

When it comes to setting up a social media presence, one of the areas that most lawyers overlook is the bio section of the various social platforms. The bio section is often filled out almost without a thought, in haste, and rarely updated. This is a big mistake. Although it may seem like an afterthought, […]

Facebook recently implemented a change to the way organic reach is calculated within their reports. At first glance, it could produce some scary looking results. The company has said that organizations could see numbers drop by as much as 20%. Even though a 20% drop in your reported organic reach might sound scary, the good […]

On January 11, Facebook made an announcement about some pretty radical changes being made to the algorithms that build their users’ newsfeeds. The company plans to roll out changes over the next few months designed to make it easier for users to build and maintain personal connections. The overall goal is to make Facebook more […]

In this year’s soon to be released Social Law Firm Index, we measured metrics like engagement, likes growth, and People Talking About This (PTAT), within our Facebook category. Most law firms on the AmLaw 200 have a Facebook page. However, not all use the platform to its full potential. Unlike LinkedIn, Facebook is appropriate to show […]

Facebook provides one of the most powerful advertising platforms available today. With their seemingly endless list of configuration options, it’s possible to create everything from a worldwide advertising blitz all the way down to a micro-targeted campaign that will only be seen by a handful of people who fall into a specific demographic. While it […]

Facebook’s new newsfeed is yet another challenge for traditional publishers.