Legal Mosaic
Mark A. Cohen, a former noted civil trial lawyer and firm managing partner, is Founder and CEO of Legal Mosaic, a business consulting service to leading law firms, corporate legal departments, and legal service providers and entrepreneurs. Legal Mosaic helps clients draw advantage from the new legal delivery paradigm by bridging the gap between business process and the effective use of legal technology.
When Mark decided to make a career change and start his new consulting practice, he realized that he needed help establishing a thought leadership platform to raise awareness of his consulting services. Mark also knew that the fastest way to do this was by building his network on social media and creating valuable content that would enable him to engage with influencers and potential buyers.
Mark hired Good2bSocial to help him build his platform and develop a content marketing and influencer engagement strategy. We began the process by building the Legal Mosaic website. Built to showcase thought leadership, the site features a wealth of commentary and analysis on the legal delivery system. Once the site was live, we worked with Mark to develop his content marketing strategy and help him to promote his content on Legal Mosaic’s social media properties. We also identified influencers in the space and helped Mark execute an engagement strategy with those influencers, ultimately reaching Mark’s target audience.
As a result of our work, Mark is considered one of the leading consultants in the delivery of legal business and Legal Mosaic has become an industry thought leader. Legal Mosaic’s consistent, frequent and substantial engagement on social media has generated new consulting business and attracted media attention, leading to prime writing and speaking opportunities.
Most recently, Good2bSocial helped Mark publish his new ebook — Legal Mosaic: Essays on the Legal Delivery — which has garnered wide acclaim and recognition and has been called a “must read” publication for leaders in the legal industry.
Good2bSocial has opened up my eyes to the power of social media as applied to professional services. They combine media savvy with an analytic rigor and creative energy and have been instrumental in helping me grow my consulting business. I would highly recommend Good2bSocial to any organization/individual keen to tap into the business potential of social media.
Are you looking to increase your engagement with influencers and your target audience?
Good2bSocial has opened up my eyes to the power of social media as applied to professional services. They combine media savvy with an analytic rigor and creative energy and have been instrumental in helping me grow my consulting business. I would highly recommend Good2bSocial to any organization/individual keen to tap into the business potential of social media.
