Everyone dreams of seeing their name in big, bright lights at some point during their life. The internet’s equivalent to this glitz and glamour means appearing at the top of search results. If you’re “famous” enough, Google will cast you in their next blockbuster “featured snippet,” the eye-catching search result that adorns the top of […]
Law firms are realizing the need to adapt their marketing strategies to meet the changing expectations of their clientele. This is where omnichannel marketing emerges as a critical player in transforming the way legal services are presented and consumed. Through a seamless fusion of online and offline channels, omnichannel campaigns have the power to deepen […]
The integration of artificial intelligence (AI) into content creation has prompted an array of questions and concerns, particularly among law firms, legal marketers, and attorneys. The central question at the core of this shift is whether Google’s stance on AI-generated content penalizes law firms aiming to streamline their digital presence without compromising quality. This blog […]