Crowell & Moring

Crowell & Moring is an international law firm headquartered in Washington, D.C., with offices in New York City, Los Angeles, San Francisco, Irvine, Anchorage, Cheyenne, London, Brussels and affiliate offices Cairo and Riyadh. The firm has more than 500 lawyers and was founded in 1979.

Crowell & Moring’s litigation and regulatory practice groups have been publishing annual Litigation and Regulatory Forecasts for the last  4 years. In the past, the firm converted these forecasts into PDF’s and sent them via email and regular mail to their clients. While the Forecasts were well received and generated good press, Crowell & Moring wanted to take advantage of digital technologies and social media to amplify their reach and engagement in order to secure the firm’s position as a thought leader in these two areas of practice.

Crowell & Moring retained Good2bSocial to develop a thought leadership microsite specifically for the Forecasts that would extend the life of the reports, expose the publications to new audiences, and inspire engagement. We developed the microsite with the help of a new innovative technology that enables us to not only publish “snackable” segments of the forecasts, but also to include relevant third party curated content. In addition, we insured that the microsite was optimized to achieve high search engine rankings for all the important keywords and concepts.

In addition, we developed and executed a year-long social media strategy to insure that the valuable information contained in the Forecasts reached its target audience. The combination of digital and social media marketing has enhanced Crowell & Moring’s reputation as an authority in the litigation and regulatory practice areas.