Podcast Ep. 80: The Importance of Digital Knowledge Management
…tools program, and being an author with McGraw Hill. Connect with Duane on the Yext website, his LinkedIn, and Twitter. What is Digital Knowledge Management and why does it matter…
Improving your Law Firm’s Online Presence
…search engine results. Ask satisfied clients to complete one for you via Google, LinkedIn, or an online form. You can also leverage third parties like Trust Radius to ensure that…
How Much Should My Law Firm Spend on Digital Marketing in 2019?
…looking to add resources to social media advertising (Facebook, LinkedIn, etc), mobile marketing, and email. Need some convincing to throw fuel on your digital fire? Here are a few reasons…
The 2018 Social Law Firm Index
…order to enhance the reach of their social media messages. Facebook and LinkedIn are equally popular choices when it comes to firms investing in sponsored content on social. For…
Email Optimization for Law Firms: Industry Open Rates and Best Practices
…important factor in email marketing: the subject line. If you have the time or technology, try to personalize the subject line to your recipient. LinkedIn can be your best friend…
Ten Tips for Building a Thriving Online Social Community
…behave. Here is a good example from LinkedIn. 7. Community Champions It’s important to establish a set of community champions and influencers that can help to keep the community alive…
Conducting the Podcast Interview: A Few Tips
…our audience to know?” Then: “How can our listeners connect or get in touch with you?” – This is usually their Twitter handle or email address, website or LinkedIn. Prior…
Branding Your Law Firm
…media strategy should reflect your law firm’s brand image across platforms like LinkedIn, Twitter, and Facebook. Social networking can be just as important as traditional networking. Follow and engage with…
5+ Digital Marketing Books that Legal Marketers Should Read
…and on Facebook, Twitter, LinkedIn, and other social media. It’s designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you’re an…
Top 10 Legal Marketing Posts of 2017
…looking to expand beyond the big three of Facebook, LinkedIn, and Twitter. As Instagram closes in on a billion users, it’s a wise strategy for firm to get on board…
Using Twitter's Expanded 280-Character Tweets Effectively
…or podcast on Facebook and LinkedIn, only to struggle editing out words and finding shorter synonyms to fit all your ideas in a tweet. With the allotted number of characters…
The 2017 Social Law Firm Index Expands to Include the Top 200 Firms
…perform especially well on specific social platforms like LinkedIn. “Though a smaller firm may not have all the resources of a global mega-firm, they can target their resources to create…