Slack: An Effective Tool for Internal Law Firm Communications
…productivity and project management apps such as Asana and Trello, and many other applications, including Twitter and Salesforce. Set boundaries. Don’t let the app control your time – Slack has…
7 Essential Digital Marketing Actions for Law Firms
If you have a website or a LinkedIn, Facebook, or Twitter profile, you’re engaged in digital marketing. It’s a good start but you’ll need to do more to establish yourself…
How Lawyers Can Use SlideShare as a Business Development Tool
…to SlideShare, you’re not finished. You still need to promote it to expand your audience. Share it on Facebook, Twitter, LinkedIn, Pinterest, your blog and anywhere else you can think…
Five Reasons Why Client Journey Mapping Really Matters
…data they will have to identify these moments of truth. 5. It focuses outward and teaches a firm to listen. A client journey map is founded on real client data,…
Social Media Marketing – Finding the Right Mix
…website) and partially owned media (like Facebook Page or Twitter account). Owned media creates brand portability. It enables your firm to extend its brand beyond a website so that it…
Content Marketing Strategy for Law Firms: Identifying Buyer Personas
…research. There are many tools out available including social media networks like LinkedIn and Twitter that can help you figure out what your target audience is interested in and what…
Navigating LinkedIn: Overcoming Frustration and Finding Hidden Gems
…click on “My Groups” in the header menu. The “Works” tab also includes “Learning,” an e-learning portal with over 5,000 courses largely comprised of the former Lynda.com which LinkedIn acquired….
Multiple Office Locations Should be an Integral Part of Your Firm’s Marketing Strategy
…a second office that is convenient to them says that you’ve taken the time to consider their needs. 5. Fully utilize your duel bar admission It’s common practice for attorneys…
Should Law Firms Consider Outsourcing their Content Marketing?
…your clients want to hear about on Twitter. Your clients and prospects aren’t as concerned about awards and rankings as much as they are about themselves and the problems or…
What Is Marketing Automation and Why Should Law Firms and Companies Care?
…mentioned. A social media post is scheduled to go out on Twitter. An interested viewer responds to the tweet, expressing his desire for more information. A chat bot responds telling…
LinkedIn's New Look: What Lawyers Need to Know
…your credibility. 5. Make sure you upload rich media to enhance your profile visitor’s experience. This can be done in your summary – but is even more impactful in your…
Converting Law Firm Leads: What Metrics You Should be Tracking
…get, you might even want to break down something like email conversions into individual traffic sources such as Twitter, Facebook, Adwords, etc. Click-Through Rates (CTR) Your click-through rate is the…