Author: Kevin Vermeulen

Legal vendors looking to increase leads will find that developing and implementing a specific lead nurturing strategy is critical. The problem that many legal vendors encounter is an inability to develop a lead nurturing strategy that actually resonates with clients. This is because clients no longer want to be sold to. Instead, they want to […]

In the past, sales executives were so well-informed about their products that they were practically walking encyclopedias. Today, the sales approach has changed. This has largely been due to a shift in the B2B sales process that has thrust the buyer into the driver’s seat. Now, when a buyer connects with a sales representative, they […]

Law firms have more ways than ever before to communicate with prospective clients. Yet many firms continue to rely on PR marketing rather than tapping into the potential of content marketing. What exactly is the difference? Content marketing offers an effective and relative method for leveraging valuable content across a variety of channels. Law firms […]

What is GDPR? GDPR means General Data Protection Regulation. It is a unified law that protects the data and privacy of people within 28 European countries. This regulation aims to give individuals control over what happens to the personal data they share with companies. GDPR requires businesses to explicitly get people’s consent before they can […]

Search engine optimization (SEO) for individual blog posts is a very important part of developing a successful blog. With each post added to the blog, there is a chance to reach more people and grow your audience. Each blog post provides an opportunity to talk about topics of interest and value for your clients and […]

Lawyer and law firm directory listings are an often overlooked part of the Internet landscape. Many law firms work hard at building up their own website and social media presence, but don’t think very much about how they can utilize all of those third party sites that their audience may be interacting with. Because business […]

Having a well written and search engine optimized biography online is an essential part of success. When people are looking for you, it is not only crucial that you’re easy to find, but that the information they find shows you in a positive light. Following are some suggestions to help you put together an online […]

Reputation management essentially refers to controlling the message everyone sees relative to you and your profile, or that of your firm. Good reputation management helps you to establish trust, highlight your successes, and even accomplish goals before you meet a prospective client in person. Reputation management is an important part of every lawyer’s and law […]

Just as the website is an important part of your law firm’s business, a FAQ (Frequently Asked Questions) page is an important part of the website. A well written FAQ page brings several benefits to both you and your site visitors. If you haven’t put a FAQ page together for your law firm’s site, it’s […]

Performing a regular content audit is a great way to make sure all of the content on the your law firm’s web site is performing as well as it possibly can. A content audit involves taking a full inventory of all of the content on your domain and analyzing it based on a variety of […]

These days, when you need something, your first reaction is to reach for your phone. The same can be said about your target market. If they want information right away, they will reflexively use their mobile device to do research. That’s why now, more than ever, videos made specifically for mobile devices are necessary for […]

“If at first you don’t succeed, try again.” That’s an old saying that still resonates well with law firms, companies and entrepreneurs. In fact, a large part of modern online marketing is all about trying again – we call it retargeting. Retargeting, sometimes called remarketing, is a way of following users that have shown an […]