11 Tools to Increase Email Marketing Conversions for Legal Marketers
Email is a powerful marketing channel, especially for legal marketers. According to HubSpot, 59% of marketers say email delivers their highest ROI. For law firms, email marketing plays a key role in nurturing leads and building client relationships. But how do you ensure you’re maximizing your email marketing efforts? It starts with segmenting and personalizing […]
Mastering Content Mapping: A Strategic Approach to Boost SEO for Law Firms
Successful SEO content should act as a guide – not just around your website, but for users on their specific journey to answers and solutions. Visitors to your law firm’s website arrive with different intentions and levels of awareness. Some may be casually browsing your site for the first time, others might be actively researching […]
LinkedIn for Lawyers: Using LinkedIn to Reconnect with Old Clients
As a lawyer, building and maintaining your network is crucial to your professional success. Your previous clients can be an excellent resource for generating referrals, but what happens after your case has concluded? How do you ensure that you remain relevant in their minds, so they think of you when they need legal assistance in […]
4 Instagram Accounts of Law Firms Doing It Right
Although Instagram is one of the most popular social media sites in the world, many legal marketers are reluctant to invest time in the platform because of its focus on consumer marketing and its youthful audience. If the past few years of marketing have taught us anything, it’s that trust and credibility can be damaged […]
Podcast episode Ep. 128: TikTok for Lawyers: How This Unlikely Social Media Platform Can Help Generate Business
In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Michelle Wilson Murphy. Michelle is the owner of Wilson Murphy Law and The CEO of Legal Loft. As a trademark and small business attorney, Michelle works with businesses and creatives to secure and protect their business through trademarks, contracts, copyrights, and business […]
7 Ways for Law Firms to Use Fleets (Twitter’s Disappearing Tweets)
How familiar are you with Twitter Fleets? The disappearing tweets feature enabled last year has received mixed reviews, with some people using them heavily and others not knowing what they are. Short-term content such as Instagram and Facebook Stories and Snapchat activity have become more popular over the past couple years. Just like Stories, Fleets […]