Author: Guy Alvarez

The Power of AI for Law Firms Artificial Intelligence is truly a force in today’s business world. AI can help people from all walks of life and all professions level up their performance in new ways. Whether you want to improve your career, solve a specific challenge, or craft new thought leadership, advanced generative AI […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Kate Pearch. Kate is the Chief Marketing & Business Development Officer at Morris, Manning & Martin, LLP. Kate focuses on her firm’s unique client service to strengthen its brand and position in the marketplace. She is known for her excellent people skills […]

Many law firms struggle with keeping their CRM clean and accurate. It can be difficult to ensure information is entered properly, not duplicated, and comprehensive. Many sales and marketing departments simply don’t have the time or resources to scrub their CRM data – but they need to.  Have you heard the phrase “garbage in, garbage […]

If you’ve ever downloaded premium content or registered for an event, chances are you’ve visited a landing page. Hopefully, the page piqued your interest and enticed you to take action. If so, you understand the importance of creating compelling landing pages. In this post, we are laying out the process of creating impactful landing pages using […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Bill Barrett. Bill leads Digital channel strategy and operations for DLA Piper in the Americas. In his role, Bill helps the firm: amplify the DLA Piper brand in the marketplace, generate demand for services, enhance the visibility of lawyers, and provide actionable […]

Why Law Firms Should Conduct a Website Audit to Improve SEO and Conversions In this digital age, having a website that is not only aesthetically pleasing but also optimized for search engines and conversions is crucial. For law firms, this is especially important as the legal industry is highly competitive. While many firms invest in building […]

Most attorneys start out doing their own marketing. As they grow from a small to midsize firm, they may hire one or two people, or outsource a few tasks. As firms continue to grow, however, it becomes increasingly difficult to scale their marketing activities. The truth is that a lot of marketing is needed to […]

Have you made video a part of your LinkedIn marketing strategy? If not, it’s time to, because LinkedIn users are 20x more likely to re-share a video post. Video has become a crucial part of a comprehensive digital marketing program, but there are certainly best practices that evolve over time, as well as common pitfalls.  Common […]

Google has just announced a new top-level domain for law firms- .esq. Google has traditionally offered just a few top-level domains like .com, .org, or.net. However, these domains did not allow websites to truly showcase their specific industry and business. Now Google is introducing 8 new TLDs, including .esq – short for esquire and the […]

Many firms struggle to make the decision between managing SEO in-house or outsourcing to an agency. If you plan to invest in resources to manage your own SEO strategy, you need to ensure those people have the proper tools at their disposal. Just having the expertise to understand SEO isn’t enough – experts rely on […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Patrick Hayes. Patrick Hayes is a partner and chair of the Investment Management practice at Calfee, Halter & Griswold LLP where he supports investment advisers and broker-dealers in the development and administration of their compliance programs, including the creation and implementation of […]

A strong Instagram following is important, but there is a right way and a wrong way to build one. There’s more at stake than just follower numbers, including brand awareness and engagement. How can you speed up your Instagram growth without paying for followers (which you never want to do)?   A Reminder: Why You Shouldn’t Buy […]