Author: Guy Alvarez

People who’ve lived close to a century – or beyond – are often asked their secret to life, and a standard answer is “never stop moving.” In the marketing world, “never stop moving” means innovation, which manifests with the new online marketing tools that pop up daily.  The funny thing is that Silicon Valley believes […]

Instagram offers multiple options for sharing content: you can post traditional content to your newsfeed, post long-form video content to Instagram Reels, and post content viewable for 24 hours to Instagram Stories. Instagram Stories are gaining a lot of traction, with 500 million users every day. Story content can either be static photos or videos, […]

Effective demand generation can make the difference between a thriving legal practice and one that struggles to find new business.

Bluesky holds immense potential for reshaping how law firms engage with their audience, build communities, and tell their story.

It’s unlikely that clients who have never heard of your firm will come knocking at your door. The reality is that you need to make sure prospects are aware of your services, while at the same time making sure they know how your firm can help them to address their most pressing challenges.  That’s where […]

In a competitive legal market, understanding where your firm stands financially and strategically is not just beneficial—it’s essential. Demand generation campaigns can be potent tools in a law firm’s marketing arsenal, but measuring their effectiveness requires a closer look at the return on investment (ROI). For lawyers and legal marketers, pinpointing precise ROI metrics sheds […]

Organic search is a critical channel for most businesses. In fact, 53% of website traffic comes from organic search results. Even more startling is the fact that on the first page of search results, the first five organic results account for nearly 67% of all the clicks. With so much traffic at stake, it’s easy […]

Business-to-business (B2B) demand generation in the legal industry is undergoing a significant transformation, thanks to artificial intelligence (AI). In a world where legal services are highly competitive, AI offers several innovative strategies not only to capture but also to nurture high-value leads. Law firms, legal marketers, and lawyers who embrace these AI solutions are setting […]

If you follow our blog, then you know we talk a lot about the importance of creating and sharing content. That’s often easier said than done, especially if you’re a lawyer trying to maintain your own blog amongst all of your other activities. If you’re looking for inspiration for your next great content idea, look no […]

As the legal industry becomes increasingly competitive, law firms need to develop effective SEO strategies to enhance their online visibility and attract potential clients. One common approach is to create pillar pages, which are comprehensive content pieces that cover a particular topic or theme in-depth and link to related subtopics. In this blog article, we […]

In today’s digital age, social media platforms are critical tools for marketing professionals in any industry, including law. They provide an avenue to reach a wider audience, build brand awareness, and engage with potential clients. For law firms, platforms like Twitter have been essential in establishing a strong online presence and communicating value. But recent […]

As a lawyer, building and maintaining your network is crucial to your professional success. Your previous clients can be an excellent resource for generating referrals, but what happens after your case has concluded? How do you ensure that you remain relevant in their minds, so they think of you when they need legal assistance in […]