Author: Guy Alvarez

“The practice of finding, organizing & sharing the best, most relevant content on a specific topic.”

Having a visual element as part of your blog post makes it much more accessible to readers

Let’s consider a few examples of good and bad behavior when it comes to market segmentation and automation. Imagine you are planning a trip to Japan. You have never been there before and want to find out where you should stay, what sites to visit and where you should eat. If you are like most […]

Law firms need to insure that they don’t over rely on search engine rankings as a way to indicate a successful digital and social media strategy.

Thought Leadership for Lawyers So you want to be a thought leader? Join the club. So does everybody else. Being a thought leader is not something that is easily accomplished. You can’t anoint yourself a thought leader or become one simply by adding it your title. It takes time, effort, dedication and the right mindset. […]

Twitter lists help you manage your time, organize your feed and stay current on a certain topic or industry. We have written in the past about some basic ways lawyers and legal marketers can use Twitter to raise awareness of their services, strategically grow their networks and position themselves as thought leaders in their areas of […]

Legal marketing has changed more in the past two years than in the previous 50. The digital economy has forever altered the way lawyers and law firms interact with their clients. Content Marketing has emerged as a central focus and key driver of success in the new digital landscape. This trend is evident across all […]

Hashtags allow legal marketers to categorize their content so that their intended target audience can find it, read it and share it.

All online searches begin with someone — maybe a client or a prospect — typing a keyword into a search box. Finding out what they’re typing, what keywords they’re using to find a lawyer like you is a coveted insight. Placing high in the rankings in response to searches for the right keywords is crucial […]

“Content is anything that adds value to the reader’s life.” ~ Avinash Kaushik, Google Marketing executives across most industries understand the fundamental shift that has taken place when it comes to marketing. Traditional marketing techniques are quickly being replaced by content marketing as the competition to stand out from the crowd intensifies. As is usually […]

In the realm of online marketing, you hear the term “conversion” a lot. A conversion is when a visitor to your website completes some action that you wanted them to complete. Depending on your intentions, an actual conversion can be many different things. It could be someone adding their email address to your law firm’s […]

Storytelling through the use of video or other messaging has become increasingly popular and easily accessible with the use technology. The challenge isn’t getting your message out there, but rather telling a story that drives emotional engagement.  The reality is when lawyers try to tell their stories or get their messages across – messages that are […]