by Shruthi N | Apr 4, 2019 | Legal Marketing
Over the past 15 years, the business of law has evolved greatly, impacting marketing teams at firms all around the globe. Law firms are facing tremendous pressure to rethink the manner in which they provide and package their services. While these changes can be...
by Shruthi N | Mar 28, 2019 | Social Media
An effective social media page is much like an effective marketing campaign – it’s relative to the targeted audience. Often times, firms confuse being relatable with being effective, leading to a social media page that doesn’t quite resonate with its target...
by Shruthi N | Mar 25, 2019 | Digital Marketing
As we get further into the digital age, the world is getting smaller and smaller. Connectivity proves to be both a blessing and a curse for law firms and their success. With large networks comes oversaturation and competition – two words that can result in your...
by Shruthi N | Mar 11, 2019 | SEO
As technology develops and we further descend into a highly digital society, there’s no question surrounding the importance and relevance of cybersecurity. Many top law firms have developed effective search engine optimization (SEO) strategies and as a result they are...
by Shruthi N | Mar 1, 2019 | Content Marketing
Newsletters are an excellent way to kill many birds with one stone, but there’s a fine balance between utilizing the tool properly and having your emails land in your client’s spam box. Finding a way to both engage and inform your target audience can be extremely...
