Author: Shruthi N

As technology develops and we further descend into a highly digital society, there’s no question surrounding the importance and relevance of cybersecurity. Many top law firms have developed effective search engine optimization (SEO) strategies and as a result they are ranking well for keywords that relate to their most important practice areas. Over the course […]

Newsletters are an excellent way to kill many birds with one stone, but there’s a fine balance between utilizing the tool properly and having your emails land in your client’s spam box. Finding a way to both engage and inform your target audience can be extremely tricky, but with the help of these five tips, […]

In this podcast, Lizzy Duffy, the VP of Acritas, discusses the Acritas Law Firm Brand Index and why it’s important for your firm. Podcast Show Notes Lizzy is an accomplished analyst with a skill for identifying emerging trends among complex data. She combines this technical expertise with a thorough understanding of the needs of general […]

In this podcast, Duane Forrester, the VP of Industry Insights for Yext, speaks about digital knowledge management and why it matters for your firm. Podcast Show Notes Duane Forrester is the VP of Industry Insights for Yext, and brings over 20 years of experience to the show. He has a history of running SEO at […]

In this podcast, Wayne Pollock, the founder and managing attorney of Copo Strategies, discusses how attorneys can market their cases and their practices at the same time to grow their firm. Wayne is the founder and managing attorney of Copo Strategies, a legal services and communications firm. Serving as a consultant to law firms or […]

In this podcast, Deborah Farone, the former CMO of two law firms Cravath, Swaine & Moore and Debevoise & Plimpton, discusses her journey of leaving her firm and writing her own book. Podcast Show Notes Deborah Farone is the former CMO of two prestigious law firms Cravath, Swaine & Moore and Debevoise & Plimpton. She […]

As Instagram has increased in popularity for the legal industry over the past few years, firms are finding that their account’s impact is measured by its followers as much as it is by its content. However, growing your law firm’s Instagram audience can prove to be a daunting task. Whether you’re simply trying to expand […]

Trends in the legal world come and go each year, bringing with them new developments and changes to law firms. In this podcast we talk about our predictions of the top digital marketing trends for law firms in 2019. 1. Less Participation In Facebook Our 2018 Social Law Firm Index research shows that law firms […]

With firms utilizing innovative content strategies and various digital techniques, digital marketing has grown to become one of the legal industry’s most powerful tools – one that maintains the potential for growth in years to come. However, as reported in the 2018 Social Law Firm Index, there’s one component many Am Law 200 firms are […]

In this podcast, Maya Koshaba, the Social Media Strategist at Goodwin, discusses today’s multimedia environment and how to best utilize social media in the legal industry. Podcast Show Notes Maya Koshaba is Goodwin’s Social Media Strategist. Throughout her career as a social media practitioner, Maya has stood at the forefront of social storytelling, innovatively honing […]

[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″] [et_pb_text admin_label=”Text”] In this podcast, Laura Galeano, the Chief Marketing Officer at Bilzin Sumberg, discusses leadership and how to develop a highly effective law firm marketing team for the future of the legal industry. Podcast Show Notes Laura Galeano, Chief Marketing Officer at Bilzin Sumberg. Laura is a lawyer […]

Think back to when you were looking for your first job – the entry level position you so desperately wanted. What resources do you recall using for your first big break? In today’s digital age, 86% of the working class uses social media to start and further their career within the first decade of entering […]