Podcast Ep. 61: The Value of Thought Content in Relationship Building
…content can foster business relationships, and how legal marketers can influence greater buy-in for content marketing efforts. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, or RSS…
Podcast Ep. 45: Content Marketing Strategy for Legal Tech Companies
What is “content”? Content is essentially everything your customer or prospect touches or interacts with.” This pithy and spot-on description comes from Ann Handley, in her excellent book Everybody Writes….
Podcast Ep. 124: SEO and Content Marketing Lessons Learned from The COVID-19 Pandemic with The National Law Review
…really made the difference. It was the cumulative effect of producing relevant timely content consistently. Successful pieces of content were the ones that were timely. Fairly quick on the heels…
Podcast Ep. 106: Why Law Firms That Focus on Content Experience Drive Higher Client Engagement
…content audit, evaluate the content you already have and the data and metrics from it. Use this information to create a content experience strategy that has more consumer-centric content or…
Podcast Ep. 129: Something from Nothing: How to Build a Content Marketing Machine for a Law Firm When You’re The Team
…out of every piece of content, you really have to be recycling that content. You shouldn’t share the same exact piece of content, but you can share that piece of…
Podcast Ep. 41: The Right Content at Each Stage of the Buyer's Journey for Legal Services
…on your buyer persona research you can identify topics and then understand what types of content to create for each stage of the buyer’s journey. Awareness stage content is top…
Podcast Ep. 66: Repurposing Your Law Firm’s Thought Leadership Content
…the past three years. She is the 2019 LMA Southeast Region President. Connect with Jessica on LinkedIn. Develop a repurposing strategy McNair’s content strategy is to produce quality content in…
Podcast Episode 181: Making Audio Content Work for Your Firm
…and ways to market the firm, especially through content. I thought we would be kind of strapped and challenged for good content opportunities. But there is no lack of them,…
Podcast Ep. 42: Using Social Media and Content to Build Relationships with Ivy Grey
Lawyer and legal techie, Ivy Grey, joins us to talk about using social media and content to build relationships: figuring out what to be on the social channels, how content…
Podcast Episode 166: How to Use Content to Further Your Reputation
…information out of your attorneys. Pushing out content is valuable in terms of driving more business and generating new leads. Content also holds value in enhancing your reputation as a…
Podcast Ep. 118: How to Integrate Video Into Your Law Firm’s Content Marketing Strategy
…address them. Another approach is to repurpose old content into videos, use old blog posts, white papers and webinar content to create engaging and informative videos. How can you get…
Podcast Episode 194: Content-Fueled Business Development: How Lawyers Can Harness the Power of Earned Media to Fuel New Client Relationships
…identifying a hot topic, creating content around the hot topic, publishing the content around the hot topic, and then sharing that content. That is the most important thing in terms…