22 Legal Marketing Statistics for 2022
This year, we’ve studied and ranked America’s top 200 law firms on their usage and adoption of social media and digital channels to extend thought leadership messages in our annual whitepaper, The Social Law Firm Index. As it does every year, this study has revealed many interesting insights into the world of legal marketing, how successful firms are marketing themselves, and what has trended this year and will continue to trend for the year to come. Here is a breakdown of legal marketing statistics for the year 2022.
LinkedIn Legal Marketing Statistics
1. 100% with active LinkedIn
2. 32% with LinkedIn Showcase pages
3. 4% with LinkedIn Newsletter
Instagram Legal Marketing Statistics
4. 63% with active Instagram
5. 13% using Instagram Reels
6. 20% using Instagram Highlights
Facebook Legal Marketing Statistics
7. 68% with active Facebook
8. 70% use video on Facebook
Twitter Legal Marketing Statistics
9. 16% with multiple Twitter firm accounts
Legal Podcast Statistics
10. 65% with a podcast
11. 36% with multiple podcasts
12. Average number of podcasts = 1.96
Law Firm YouTube Statistics
13. 76% with YouTube channel
14. 27% using keywords on YouTube
15. 52% use playlists on YouTube
Law Firm SEO Statistics
16. 15% with 50+ featured snippets
17. 50% with over 100,000 external backlinks
18. 27,278 Average number of keywords in the top 100
Thought Leadership Statistics
19. 90% with an active blog
20. 36% of law firms use case studies on their website
21. 16% of law firms use webinars
22. 17% of law firms post videos on their website
Takeaway:
As law firms plan for the year ahead, use these legal marketing statistics to help identify gaps in your own marketing efforts and determine trends for the year to come.
Want even more insight into the world of legal marketing in 2022? Download The Social Law Firm Index to learn about rankings, common characteristics of best and worst-performing firms, answers to your top legal marketing questions, and insights from the top-ranked firms.
Are you ready to get started generating new, qualified leads?
Contact us to get started and let us help you energize your digital marketing and business development efforts.
Contact Us