The Complete Guide to LinkedIn Analytics for Legal Marketers in 2025

LinkedIn is the ultimate platform for legal marketers to enhance their firm’s brand, build connections, and make data-driven decisions. While platforms like X (formerly Twitter), Facebook, and Instagram are useful for general brand awareness, LinkedIn stands out for its B2B marketing potential, especially for law firms. With over 1 billion users worldwide as of 2024—including 220 million in the U.S.—LinkedIn provides unparalleled opportunities for legal marketers to connect with key decision-makers and grow their firm’s visibility.

In this blog, I will walk you through how, as a legal marketer, you can leverage LinkedIn analytics to refine strategies, optimize campaigns, create impactful reports, and achieve measurable results.

What Are LinkedIn Analytics?

LinkedIn analytics provide legal marketers with a deep dive into their firm’s profile or page performance. By tracking metrics such as impressions, engagement rates, and audience demographics, legal marketers gain insights into how effectively their content resonates with their target audience. From profile views to click-through rates (CTR) and conversion metrics, LinkedIn analytics reveal what’s working and what needs adjustment to maximize your law firm’s presence.

Why Should Legal Marketers Analyze LinkedIn Performance?

As a legal marketer, analyzing LinkedIn performance is essential to refine strategies and achieve success. Here are five reasons you should prioritize analytics:

1. Boost Engagement: Identify posts that resonate most—such as thought leadership articles, firm updates, or case studies—and replicate their success.
2. Expand Your Network: Use demographic data to target general counsel, corporate decision-makers, and other professionals relevant to your practice areas.
3. Measure ROI: Track impressions, CTR, and conversion rates to ensure your marketing efforts drive results.
4. Benchmark Against Competitors: Compare your firm’s follower growth and engagement with competitors to identify gaps and opportunities.
5. Enhance Personal Branding: Empower attorneys to build thought leadership profiles by understanding their audience’s engagement trends.

Key LinkedIn Analytics Metrics for Legal Marketers

Business Page Metrics

LinkedIn analytics for business pages offer legal marketers a snapshot of their content’s performance and audience engagement:

• Impressions and Reach: Understand how widely your firm’s content is seen.
• Engagement Rate: Track how effectively posts drive interaction, including likes, comments, and shares.
• Follower Growth: Monitor changes in your firm’s follower count and demographics to refine targeting.

Visitor Metrics

Visitor analytics reveal who’s engaging with your firm’s page, even if they’re not following it:

• Visitor Demographics: Analyze visitors by job function, seniority, location, and industry to ensure your content is reaching your target audience.
• Device Usage: Optimize your firm’s content for mobile or desktop based on how visitors access your page.

Content Metrics

You can measure the performance of your firm’s content, from client success stories to thought leadership articles:

• Clicks and CTR: Identify which posts drive traffic to your website or lead-generation forms.
• Video Retention: Evaluate how long viewers engage with your videos to refine length and messaging.
• Top-Performing Posts: Highlight content that resonates most with your audience and incorporate similar strategies.

Lead Metrics

Lead Gen Forms are a powerful tool for legal marketers to capture high-quality leads directly from LinkedIn. Key metrics include:

• Form Submissions: Monitor how many leads complete your forms.
• Lead Demographics: Gain insights into leads’ roles, industries, and locations to guide follow-up communications.
• Conversion Rates: Measure the effectiveness of campaigns in turning prospects into clients.

Advanced Insights for Legal Marketers in 2025

Competitor Analysis

Benchmark your firm’s performance against competitors:

• Engagement Rates: Compare audience interactions on your content versus competitors.
• Content Trends: Identify successful strategies used by other firms and adapt them to your campaigns.

Employee Advocacy

Leverage your team to amplify your firm’s reach:

• Shares and Engagement: Track how employees sharing firm content impacts visibility and interactions.
• Top Advocates: Identify attorneys and staff who actively promote the firm on LinkedIn, increasing reach and credibility.

How to Create a LinkedIn Analytics Report

Creating detailed LinkedIn reports allows legal marketers to analyze campaign performance, communicate results to stakeholders, and plan for future success. Here’s how to create a LinkedIn analytics report:

1. Access the Analytics Dashboard:
   • Go to your LinkedIn company page in admin view.
   • Click the “Analytics” tab and select the specific section you want to report on (Visitors, Updates, Followers, Leads, or Competitors).
2. Select Your Timeframe:
   • Choose the date range that reflects the campaign or reporting period you want to analyze.
3. Export the Data:
   • Click the “Export” button in the top right corner of the dashboard.
   • Save the data as a CSV file for further analysis.
4. Organize the Data:
   • Use tools like Hootsuite Analytics, Databox, or Excel to organize and visualize the data into charts and graphs.
5. Highlight Key Metrics:
   • Focus on metrics that align with your firm’s goals, such as engagement rate, CTR, lead conversions, and follower demographics.
6. Provide Insights:
   • Analyze trends, identify top-performing content, and suggest actionable improvements based on the data.
7. Automate Reports (Optional):
   • Use tools like Hootsuite or Databox to automate regular reporting, ensuring consistency and saving time.

Related: The Law Firm Guide to LinkedIn Advertising

Expert Tips for Legal Marketers

1. Set Clear Goals: Define objectives tailored to your firm, such as increasing engagement with thought leadership articles or driving traffic to practice group pages.
2. Engage Authentically: Post at peak times, respond to comments promptly, and encourage attorneys to participate in discussions.
3. Leverage Video: Use short, engaging videos to highlight your firm’s expertise and boost visibility.
4. Focus on Metrics That Matter: Prioritize metrics tied directly to your firm’s goals, such as conversions or follower growth.

Tools for LinkedIn Analytics

Hootsuite Analytics

Track performance across multiple platforms, schedule posts, and generate LinkedIn-specific reports tailored for legal marketers.

Databox

Combine LinkedIn data with other key metrics—such as website traffic or email performance—for a comprehensive view of your campaigns.

SocialPilot

This AI-powered platform simplifies LinkedIn campaign management, providing insights to optimize content and improve ROI.

Takeaway

LinkedIn analytics offer legal marketers the tools they need to refine strategies, measure ROI, and connect with key audiences. By focusing on key metrics, creating detailed reports, and leveraging advanced tools, legal marketers can maximize their LinkedIn presence and drive measurable results for their firms.

Need help navigating LinkedIn analytics? Contact us today to elevate your strategy and achieve successful outcomes for your firm.