Announcing the 2014 Social Law Firm Index
Our study on the extent and effectiveness of social media usage by large U.S. law firms.
The Meerkat App: Opportunities and Lessons Learned
For legal marketers, the Meerkat story presents both an opportunity and a lesson to be learned.
Hunting for Prospects and Clients on Google + Communities
Google + communities can be very effective in reaching a target audience of business decision makers.
How Accountants Are Using Social Media
Accountants for the most part are just as slow as lawyers in coming to the social media party. If anything they may be trailing behind the legal profession.
The 2014 Social Law Firm Index
This year we’ve expanded our coverage to provide a ranking of the top 100 U.S. firms.
A Guide to Social Media Compliance
Most of us are familiar with using social media to post status updates about our vacation, photos of our family, funny videos we find on YouTube, or tweeting about our favorite sports theme. However, when it comes to using social media for business purposes, it is important to understand that the rules are different. Anything […]
The Play is the Thing
As we enter our second year in business, we’re very pleased to have a chance to tackle interesting new projects. We’re keen to take on any challenge that fits with our overall business strategy and mission: “to help companies and professionals in the knowledge industries to understand and leverage the power of social technologies and […]
Rebuilding Your Law Practice as a Social Practice- Blawgs
Blog Tips for Lawyers After your brief introduction to LinkedIn and Twitter, with this week’s installment we’re going to take a closer look at how lawyers have been successfully building their practices with social media. It’s now time to check out the law blogs – also known as blawgs. Blogs – an abbreviation for web […]
Rebuilding Your Law Practice as a Social Practice – Twitter
Having plunged into the world of social media by joining LinkedIn, it’s now time to venture further. The next step on your path to becoming a social media maven is to explore Twitter. Since it’s founding in 2006, Twitter has mushroomed into one of the most active sites on the Internet, boasting more than 500 […]
Why Social Media Advocacy is Critical for Professional Services Firms
I recently had a conversation with the Chief Marketing Officer of a mid-size consulting firm. She seemed to agree with the basic thrust of my thinking – that it is becoming increasingly important for her firm (or any professional service firm for that matter) to establish a meaningful presence on social media. And she seemed […]
The Three Levels of a Social Business
There have been many attempts over the last year to define what a social business is. IBM, Salesforce.com and many other enterprise software companies are spending a significant amount of money on advertising and marketing, trying to educate business owners of the benefits and values a social business offers. Yet for all their efforts, I […]
Why Most Agencies Don’t Get Social
This one will probably get me in trouble. Nonetheless, I believe its time somebody said it. Most ad and PR agencies don’t really understand social media as a way to engage with customers and prospects. I am not the only one who believes it. I have had many a conversation with other business owners and […]