by Alan Schneider | Nov 17, 2016 | Search Engine Marketing
Law Firm Online Advertising If your law firm is using any type of paid online advertising, especially pay-per-click (PPC), an essential part of your marketing strategy should be setting up landing pages that convert visitors from those ads into leads and clients. An...
by Alan Schneider | Nov 8, 2016 | Search Engine Marketing
There are few search marketing platforms as effective as Google AdWords for lawyers looking to drive traffic to their firms’ websites. One of the most important parts of launching a campaign (aside from crafting ads that draw traffic) is setting up conversion tracking...
by Guy Alvarez | Oct 19, 2016 | Digital Marketing
The competition for legal services is at an all-time high. As more lawyers decide to eschew working at large firms and opt instead to open boutiques or hang their own shingle, marketing and business development strategies are increasing in importance. Digital...
by Kierstin Vermeulen | Oct 13, 2016 | Search Engine Marketing
So your law firm has researched the keywords it wants to use, and you’re ready to embark on a pay-per-click (PPC) marketing initiative. Now what? To put your keywords into action, you need to organize them into effective campaigns. In this blog, we’ll discuss key...
by Alan Schneider | Sep 29, 2016 | Search Engine Marketing
If you’ve been following our recent blog posts you likely picked up on a recurring theme – keywords. Every aspect of online search and marketing for lead generation, social media, content marketing, SEO, and lawyer Pay-Per-Click advertising — involves keywords....
