Tag: Pay-Per-Click

How Legal Marketers Can Create Landing Pages That Convert

Law Firm Online Advertising If your law firm is using any type of paid online advertising, especially pay-per-click (PPC), an essential part of your marketing strategy should be setting up landing pages that convert visitors from those ads into leads and clients. An effective landing page can mean the difference between a wasted marketing budget […]

AdWords for Lawyers: How to Setup Conversion Tracking

There are few search marketing platforms as effective as Google AdWords for lawyers looking to drive traffic to their firms’ websites. One of the most important parts of launching a campaign (aside from crafting ads that draw traffic) is setting up conversion tracking to measure results. Without conversion tracking, you are basically flying blind. Conversion […]

How Lawyers Can Spy on their Competitors to Gain an Advantage

The competition for legal services is at an all-time high. As more lawyers decide to eschew working at large firms and opt instead to open boutiques or hang their own shingle, marketing and business development strategies are increasing in importance. Digital marketing, which is traditionally comprised of search engine optimization, social media, search advertising, social […]

PPC for Lawyers: Campaigns aren’t just for politicians

So your law firm has researched the keywords it wants to use, and you’re ready to embark on a pay-per-click (PPC) marketing initiative. Now what? To put your keywords into action, you need to organize them into effective campaigns. In this blog, we’ll discuss key organizing tactics and how PPC for lawyers can become a […]

How to Structure Keywords for Lawyer Pay-Per-Click Advertising

If you’ve been following our recent blog posts you likely picked up on a recurring theme – keywords. Every aspect of online search and marketing for lead generation, social media, content marketing, SEO, and lawyer Pay-Per-Click advertising — involves keywords. Without them, online prospecting and discovery would not be possible. Let’s crawl deeper into the […]

Why Law Firm Search Marketing Helps Generate Leads

Is Law Firm Search Marketing Right For My Firm? To the uninitiated, rising to the top of the search engine food chain might seem like an example of Darwin’s principle of natural selection. However, there’s a tool that can be advantageous to your law firm search marketing strategy and bring your firm closer to the top […]