by Talia Schwartz | Jun 3, 2021 | Digital Marketing
Programmatic advertising continues to be a popular strategy for law firm marketers. Programmatic ad buying technology is highly targeted, less expensive, and more transparent than traditional advertising. That being said, programmatic advertising and Real Time Bidding...
by Tim Baran | Apr 27, 2017 | Social Media
LinkedIn unveiled its new advertising platform LinkedIn Matched Audiences, with three tools: website retargeting, account targeting, and contact targeting, to help marketers target prospects with more personalized campaigns. Although late to the party–Facebook...
by Alan Schneider | Nov 17, 2016 | Search Engine Marketing
Law Firm Online Advertising If your law firm is using any type of paid online advertising, especially pay-per-click (PPC), an essential part of your marketing strategy should be setting up landing pages that convert visitors from those ads into leads and clients. An...
