Tag: law

“Content is anything that adds value to the reader’s life.” ~ Avinash Kaushik, Google Marketing executives across most industries understand the fundamental shift that has taken place when it comes to marketing. Traditional marketing techniques are quickly being replaced by content marketing as the competition to stand out from the crowd intensifies. As is usually […]

I had a conversation with the senior managing partner of a mid-sized law firm last week. I was referred to him through a good friend who suggested that I should contact him about the services we provide. I spoke to him on the phone and before I could say a word he basically told me that […]

How can lawyers use social media to generate new leads? Yesterday I was invited to be a guest speaker on Esquire Coaching‘s weekly BlogTalkRadio show to talk about this topic. The host and founder of Esquire Coaching, Ann Jenrette-Thomas, is an attorney, professional certified coach and author who has spent nearly 18 years helping individuals and […]

We came across a very interesting article recently about changes in the world of marketing.  In a blog post on Social Media Today, Bryan Kramer makes a case for the obliteration of the distinction between business-to-business (B2B) and business-to- consumer (B2C) marketing. Instead, Kramer argues, today it is all about human-to- human or H2H marketing. […]

The index is the second part of The Social Law Firm study to determine how effective the top 50 firms in the U.S. are with their use of social technologies.