by Guy Alvarez | Feb 24, 2017 | Content Marketing
“Content is anything that adds value to the reader’s life.” ~ Avinash Kaushik, Google Marketing executives across most industries understand the fundamental shift that has taken place when it comes to marketing. Traditional marketing techniques are...
by Guy Alvarez | Jan 6, 2017 | Social Media
I had a conversation with the senior managing partner of a mid-sized law firm last week. I was referred to him through a good friend who suggested that I should contact him about the services we provide. I spoke to him on the phone and before I could say a word he...
by Good2bSocial | Feb 27, 2014 | Social Media
How can lawyers use social media to generate new leads? Yesterday I was invited to be a guest speaker on Esquire Coaching’s weekly BlogTalkRadio show to talk about this topic. The host and founder of Esquire Coaching, Ann Jenrette-Thomas, is an attorney,...
by Good2bSocial | Feb 11, 2014 | Digital Marketing
We came across a very interesting article recently about changes in the world of marketing. In a blog post on Social Media Today, Bryan Kramer makes a case for the obliteration of the distinction between business-to-business (B2B) and business-to- consumer (B2C)...
by Good2bSocial | Jan 22, 2014 | Social Media
Yesterday evening our publishing partner, Above the Law, announced the results of the inaugural Social Law Firm Index. The index is the second part of our study which we undertook in 2013 to determine how effective the AmLaw 50 firms were with their use of social...
