by Tim Baran | Mar 6, 2017 | Content Marketing
90 percent of business-to-consumer (B2C) companies and 93 percent of business-to-business (B2B) companies use content in their marketing mix, according to a Marketing Profs/Content Marketing Institute study. We can extrapolate that to law firms providing services to...
by Tim Baran | Feb 13, 2017 | Blogs and Microsites
If you’re large firm looking to start a blog or a solo just starting out and need a website, use the WordPress platform. Over the years, I’ve had many conversations with solos, small firm lawyers, and marketers at large firms about establishing and growing their...
by Kierstin Vermeulen | Oct 6, 2016 | Content Marketing
Like any long-term relationship, law firm content marketing takes time and a little TLC. But with patience and continuing commitment, law firms can reap the rewards of content marketing with stronger brands and deeper client relationships. Let’s talk about how the...
by Kierstin Vermeulen | Sep 13, 2016 | Content Marketing
Law Firm Content Marketing for Business Development and Lead Generation Reading the title of this blog, you’re probably thinking, “How can content marketing help my law firm?” Content marketing has proven to be a successful marketing tool for various businesses...
