What is Law Firm Content Marketing?
90 percent of business-to-consumer (B2C) companies and 93 percent of business-to-business (B2B) companies use content in their marketing mix, according to a Marketing Profs/Content Marketing Institute study. We can extrapolate that to law firms providing services to corporations (B2B) and boutique “consumer” firms helping to solve the legal problems of individuals (B2C). Bottom line is, […]
Use WordPress for Your Law Firm Website and Blog
If you’re large firm looking to start a blog or a solo just starting out and need a website, use the WordPress platform. Over the years, I’ve had many conversations with solos, small firm lawyers, and marketers at large firms about establishing and growing their presence online with a solid website and useful blog. Many don’t get their […]
Law Firm Content Marketing: A Long Term Relationship
Like any long-term relationship, law firm content marketing takes time and a little TLC. But with patience and continuing commitment, law firms can reap the rewards of content marketing with stronger brands and deeper client relationships. Let’s talk about how the investment works. Law firm content marketing allows firms to build a following for their […]
Generating Opportunities with Law Firm Content Marketing
Law Firm Content Marketing for Business Development and Lead Generation Reading the title of this blog, you’re probably thinking, “How can content marketing help my law firm?” Content marketing has proven to be a successful marketing tool for various businesses throughout the past two centuries. One stellar example of impactful and enduring content marketing is […]